- Time To Take Playability Seriously
Engage:Millennials, James Mackenzie - Friday, May 31, 2013
Video games are a big part of Gen Y's lives. But ...
- Yahoo Buys Gaming Platform Provider PlayerScale
Around the Net In Online Marketing, Gavin O'Malley - Thursday, May 23, 2013
Continuing its buying binge, Yahoo just scooped up gaming platform startup PlayerScal ...
- Nintendo Launches 'Crowdfarter'
Marketing Daily, Aaron Baar - Monday, May 20, 2013
We should have seen this coming. Nintendo, under the guise of i ...
- Microsoft Unveils Xbox One
Marketing Daily, Aaron Baar - Tuesday, May 21, 2013
Via a live Webcast that featured Microsoft and gaming executives (with ...
- Dodge Goes Social With 'Defiance'
Marketing Daily, Karl Greenberg - Tuesday, May 21, 2013
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV sh ...
- Microsoft Bows Xbox-Exclusive Series
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 21, 2013
Microsoft this week debuted “The Music Room” -- a new interactive ...
- Sony To Distribute 'Angry Birds' Movie
Online Media Daily, Fern Siegel - Thursday, May 16, 2013
The video game "Angry Birds," which become the top-selling mobile-phone app, ...
- Frontline Pixelates Fleas To Death On 'Pet Rescue Saga'
Marketing Daily, Karl Greenberg - Wednesday, May 15, 2013
Do android pets dream of electric fleas? Frontline, a division of Sanofi ...
- Capcom's 'Resident Evil' Pool O' Blood
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 13, 2013
Game maker Capcom, as part of its promotional campaign for the Reside ...
- May The Force Be With EA
Gaming Insider, Josh Lovison - Friday, May 10, 2013
With the "Star Wars" holiday of May 4th right behind us, ...
- Crystal Light To Host Mega Words With Friends Game
Marketing Daily, Karlene Lukovitz - Wednesday, May 8, 2013
The event will mark the first time that fans in all U. ...
- EA To Create New Star Wars Games
Marketing Daily, Aaron Baar - Monday, May 6, 2013
Electronic Arts will be the creator of some of the most anticipat ...
- Online Gaming On The Rise
Marketing Daily, Aaron Baar - Friday, May 3, 2013
Even when gamers may be by themselves in a room while playin ...
- General Electric Goes 'Wonderground' On BuzzFeed
Marketing Daily, Karl Greenberg - Friday, May 3, 2013
General Electric is using the content channel as a launch pad f ...
- Google Hires Gaming Gugu
Around the Net In Online Marketing, Gavin O'Malley - Friday, May 3, 2013
Google has quietly hired gaming guru Noah Falstein as its Chief Ga ...
- Gamers Are Online More Than Ever
Around the Net In Online Marketing, Gavin O'Malley - Friday, May 3, 2013
In other gaming news, a full 72% of U.S. gamers now pl ...