- Arby's Scores With Social Media Games Initiative
Marketing Daily, Karlene Lukovitz - Tuesday, July 30, 2013
Arby's recently ran one of its largest social media/mobile-based games initiatives ...
- Facebook Unveils Promo Effort For Mobile Games
Online Media Daily, Mark Walsh - Tuesday, July 30, 2013
Facebook on Tuesday announced a new pilot program to help mostly small ...
- App Marketing Costs Rise in June As Downloads Dip
Online Media Daily, Mark Walsh - Wednesday, July 31, 2013
Growing demand for Facebook's mobile app install ads helped push up avera ...
- Zynga Loses More Execs
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 30, 2013
Troubled game developer Zynga has reportedly lost three top executives in t ...
- Activision Buys Back Vivendi Shares For $8B
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 26, 2013
Activision Blizzard reached a deal to buy itself back from struggling publish ...
- Under Armour Enlists Superman, Batman In Game Plan
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 24, 2013
An alliance between Under Armour and Warner Bros.-DC (Comics) Entertainment has produc ...
- Beyond Gamification: Immersion Trumps Engagement
MoBlog, Steve Smith - Tuesday, July 23, 2013
Marketers can learn more from games than attempting to modify behaviors v ...
- Machinima Wants to Start an Online Video Network
Around the Net in Video, P.J. Bednarski - Friday, July 19, 2013
Machinima wants to start its own online video service, and as beg ...
- Next-Gen Console Games Face Uphill Fight
Marketing Daily, Aaron Baar - Tuesday, July 16, 2013
This fall is looking to be a big one for console ga ...
- GMC Gets Virtual On EA Sports Madden NFL 25
Marketing Daily, Karl Greenberg - Tuesday, July 16, 2013
The Official Vehicle of the NFL is going to be the offici ...
- Kabam Makes Success Out Of Mobile Gaming
Around the Net In Online Marketing, Gavin O'Malley - Monday, July 15, 2013
Business is booming for online videogame maker Kabam, which is now reported ...
- Video Game Buys Offer Insight For Transactional Video
Video Insider, Daisy Whitney - Thursday, July 11, 2013
We all know consumers will -- well, usually -- sit through a ...
- Xbox One Created For Advertising
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 9, 2013
The writer got an invite to Xbox UK London HQ to me ...
- Swedish Gaming Vlogger World's Top YouTube Channel
Around the Net In OMD Europe, Nina Lentini - Monday, July 8, 2013
Rapper Psy's Gangnam Style video has now been watched more than 1.7 ...
- Hasbro Invests $112M In Mobile Gamer Backflip
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 9, 2013
Adjusting to kids’ changing habits, Hasbro just dropped $112 million in ca ...
- Former GameSpot Editor and Gamers' 'Bombast' Host Ryan Davis, Dead at 34
Around the Net in Video, P.J. Bednarski - Tuesday, July 9, 2013
The 34-year old former editor at the video game news site GameSp ...
- Virtual Play To Determine One MLS All-Star
Marketing Daily, Aaron Baar - Monday, July 8, 2013
Via a partnership with Major League Soccer, Electronic Arts is launching ...
- Gaming Video Views Double Year Over Year
Video Insider, Daisy Whitney - Wednesday, July 3, 2013
Gaming videos are immensely popular on YouTube, and their number is growi ...
- "We're Just Getting Started," Ex-Xbox Chief (and New Zynga CEO) Mattrick Tells His New Staff
Around the Net in Video, P.J. Bednarski - Tuesday, July 2, 2013
After Zynga co-founder and longtime CEO Mark Pincus formally announced that st ...
- Gaming Time Doubles On YouTube
Online Media Daily, Laurie Sullivan - Tuesday, July 2, 2013
The amount of time people spend watching gaming videos on YouTube mo ...
- Zynga CEO Steps Down, Mattrick Takes Reins
Online Media Daily, Mark Walsh - Monday, July 1, 2013
Zynga CEO Mark Pincus on Monday confirmed he's stepping down in t ...
- Zynga CEO Steps Down
Raw, Mark Walsh - Monday, July 1, 2013
Zynga CEO Mark Pincus on Monday confirmed he’s stepping down in t ...