- Machinima COO Reeves Leaves to Rejoin Start-Up
Online Video Daily, P.J. Bednarski - Thursday, January 30, 2014
Nanea Reeves, Machinima's chief operating officer since March 2012, left the compa ...
- Yahoo Acquires Cloud Party
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 27, 2014
Yahoo has acquired Cloud Party, a multiplayer and 3D gaming platform th ...
- Smarter Targeting Delivers Stronger Game Advertising
Mobile Marketing Daily, Oscar Diele - Monday, January 27, 2014
Because game publishers are so passionate about keeping consumers engaged and keepi ...
- Google Play Gains On App Store
Mobile Marketing Daily, Mark Walsh - Monday, January 27, 2014
Apple's App Store is still the top dog when it comes ...
- Bing Indexes More Than 2 Billion Facebook Status Updates Daily
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 24, 2014
About one billion people touch, find, engage, play, explore, produce, are entertaine ...
- Microsoft Bing Wants A Piece Of China
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 21, 2014
Microsoft will allocate more resources this year to support the Chinese sear ...
- Microsoft Xbox One Goes Super-Stealth, Hyper-Native, Silly-Stupid In YouTube Campaign
Video Insider, Steve Smith - Wednesday, January 22, 2014
In a misguided attempt at user-gen promotion, Microsoft offered YouTube celebs ...
- Castle Brands Contest Uses Interactive Puzzle Ads
Marketing Daily, Karlene Lukovitz - Monday, January 20, 2014
Castle Brands is employing interactive digital peel-off and scratch-off puzzle ads a ...
- Volkswagen Drives Downloads, Dealer Visits With Game
MoBlog, Steve Smith - Monday, January 20, 2014
Getting one branded game right is hard enough. but actually establishing ...
- Twitch's Long Game: 58% Of Its Viewers Watch 20 Hours a Week
Around the Net in Video, P.J. Bednarski - Thursday, January 16, 2014
Twitch, a game-streaming network, says it had 45 million unique viewers p ...
- Apple To Refund $32.5 Million For Kids' In-App Purchases
Online Media Daily, Wendy Davis - Wednesday, January 15, 2014
Apple has agreed to provide refunds of at least $32.5 million ...
- Bud Light Challenges Football Fans
Marketing Daily, Tanya Gazdik - Tuesday, January 14, 2014
Bud Light is giving adult football fans the chance to pull ...
- App Game Gets Tougher For Developers
Mobile Marketing Daily, Mark Walsh - Monday, January 13, 2014
If making money from apps is tough now, it's only going ...
- StarKist's 'Charlie' Gets Makeover
Marketing Daily, Tanya Gazdik - Sunday, January 12, 2014
StarKist's Charlie the Tuna is appearing in new TV ads as ...
- Ace Metrix Reveals Most Effective 2013 TV Ad Brands
Marketing Daily, Karlene Lukovitz - Thursday, January 9, 2014
Winners are based on their Ace Scores, which reflect the interplay betwe ...
- Civic Is One More Thing To Love About Today
Marketing Daily, Karl Greenberg - Wednesday, January 8, 2014
In the process of arguing that there are, in fact, things ...
- Sony To Start Video, Subscription Game Service For U.S.
MediaDailyNews, Wayne Friedman - Wednesday, January 8, 2014
LAS VEGAS -- Sony Corp. will look to start a U.S.-based "clou ...
- App Store Sales Top $10 Billion In 2013
Mobile Marketing Daily, Mark Walsh - Tuesday, January 7, 2014
Apple on Tuesday announced that its App Store sales last year topp ...
- Ayzenberg Group Taps Brill As Executive Director Of [ion], Programmatic
Real-Time Daily, Tyler Loechner - Wednesday, January 8, 2014
Ayzenberg Group, an independent full-service agency based in Pasedena, Calif., has announc ...
- USA Today iPad App Adds Sponsored Trailerpop Movie Trivia
MoBlog, Steve Smith - Monday, January 6, 2014
The movie trailer trivia app Trailerpop has landed its first syndication de ...