- Benjamin Moore Expands Marketing Palette
Marketing Daily, Aaron Baar - Friday, May 30, 2014
Taking a cue from the mobile game "Blendoko," where users align color ...
- Hero Hacker's Talents Showcased In New 'Watch Dogs' Campaign
MAD, Larissa Faw - Thursday, May 29, 2014
The new Ubisoft videogame follows a hacker and his efforts to se ...
- NativeX Unveils Native Ad Exchange For Mobile Games
Real-Time Daily, Tyler Loechner - Wednesday, May 28, 2014
The legitimacy of a marriage between native and programmatic has been ...
- It's Hard To Tell A Bad Idea Whose Time Has Come
VidBlog, P.J. Bednarski - Thursday, May 29, 2014
During the first dot-com bubble, almost every ridiculous idea could find fundi ...
- Game Play On Mobile Devices Enjoys Upswing
Mobile Marketing Daily, Mark Walsh - Tuesday, May 27, 2014
The huge popularity of games like Candy Crush and Angry Birds h ...
- Artificial Intel - Oops
Real MAD, Stan Mack - Tuesday, May 27, 2014
...
- Of Course, Google Wants Twitch: It Has Big Share Of Live Stream Market
Around the Net in Video, P.J. Bednarski - Friday, May 23, 2014
According to Qwilt, Twitch has a 44% share of America’s live-streaming mark ...
- Game Group Gives European Ad Account To 101
Around the Net In MAD London, Sean Hargrave - Wednesday, May 21, 2014
Video games retailer Game Group has given its European advertising brief ...
- Google's YouTube Could Easily Step Into Live-Stream Gaming Events
SearchBlog, Laurie Sullivan - Wednesday, May 21, 2014
Google doesn't need to acquire Twitch if it wants to allow YouTu ...
- With Time On Our Hands, We Spend Most Of It At Social Sites, A Little Less Watching Video. And Then There's Porn
VidBlog, P.J. Bednarski - Wednesday, May 21, 2014
A new survey points out that while the amount of time spe ...
- YouTube To Buy Video Games Streamer Twitch For $1bn
Around the Net In MAD London, Sean Hargrave - Monday, May 19, 2014
YouTube is widely reported to be on the verge of buying vid ...
- YouTube Aiming To Buy Twitch, Report Says
Around the Net in Video, P.J. Bednarski - Monday, May 19, 2014
YouTube has a deal to buy Twitch, a fast-growing videogame-streaming company, f ...
- Gamification: Who You Playing, Player?
MoBlog, Steve Smith - Monday, May 19, 2014
The effectiveness of gamification in advertising demonstrates how mobile media and tou ...
- Xbox Blog Says All Users--Not Just Gold--Can Access Other Apps, Starting In June
Around the Net in Video, P.J. Bednarski - Wednesday, May 14, 2014
On Microsoft's Xbox Wire blog, it says that "Coming in June, anyo ...
- Do Good Gamers Make Good Libertarians?
Around the Net in Video, P.J. Bednarski - Monday, May 12, 2014
New ...
- Bleacher Report's Winning "Gamification" Strategy
Around the Net In Media, Gavin O'Malley - Friday, May 2, 2014
Trying to explain Bleacher Report’s success, theMediaBriefing.com points to the site’s u ...