- Google AdWords Lags In Driving App Installs For Gaming
SearchBlog, Laurie Sullivan - Wednesday, May 27, 2015
Google's search advertising platform AdWords does not drive mobile app installs ...
- 'Clash Of Clans' Should Worry The Ad Industry
Marketing Daily, Bob Gilbreath - Thursday, May 21, 2015
Game makers have figured out something scary: Fewer ads drive greater prof ...
- With Controversy, Energy Drinks Now Saturate Gaming Videos
Around the Net in Video, P.J. Bednarski - Wednesday, May 20, 2015
New "gamer drinks" are sugar-free but laden with caffeine that many thi ...
- Facebook Exploring Games for Messenger
The Social Graf, Erik Sass - Tuesday, May 19, 2015
The new apps for Facebook's Messenger platform have, so far at leas ...
- Betfair Reviews Its GBP15m European Planning And Buying Account
Around the Net In MAD London, Sean Hargrave - Monday, May 18, 2015
The review has been instigated by Betfair's newly appointed Chief Marketing Offic ...
- KitKat Rebrands With 'YouTube My Break' Wrapper
Around the Net In MAD London, Sean Hargrave - Tuesday, May 12, 2015
KitKat is undertaking its biggest wrapper redesign since the brand came ...
- Betfair Appoints First CMO
Around the Net In MAD London, Sean Hargrave - Tuesday, May 12, 2015
Betfair has named director of online marketing Johnny Devitt its first chi ...
- Already Successful, Kardashian Game Aims For More
Marketing Daily, Aaron Baar - Tuesday, May 12, 2015
The spot will run on networks such as E!, MTV, Vh1, Bra ...
- William Hill Creates VR Horse Races With Google Cardboard
Around the Net In MAD London, Sean Hargrave - Monday, May 11, 2015
William Hill has created a virtual reality (VR)-based live sports experience usi ...
- Masculinity Crisis Because Of Porn, Gaming, Says Psychologist,
Around the Net in Video, P.J. Bednarski - Monday, May 11, 2015
Psychologist, Stanford professor emeritus, Ted-talker
Phillip Zimbardo has made the warnings, whi ...
- Zynga To Cut Workforce By 18%
Around the Net in Mobile, Gavin O'Malley - Thursday, May 7, 2015
As part of an effort to cut $100 million in costs, Zyn ...
- Online Video Makers Buying Big Tickets To The Movies
VidBlog, P.J. Bednarski - Tuesday, May 5, 2015
Could this be the summer that online video breaks out really b ...