- MediaCom Handed GBP15m Betfair European Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, July 23, 2015
The incumbent is the Havas Media Group-owned Arena, which is understood ...
- I'm Not Even A 'Star Wars' Geek, And I Love Its App
Mobile Insider, Steve Smith - Thursday, July 23, 2015
A pair of new branded apps from Disney remind us that ev ...
- Dear Paddy: That Joke Isn't Funny Any More
London Blog, Sean Hargrave - Monday, July 20, 2015
Did you hear the one about the Irish bookmaker whose controversial campaig ...
- NEW! Loyal Gamers Get Tattoos Retouched To Promote Remastered 'Gears Of War'
Out to Launch, Amy Corr - Friday, July 17, 2015
If you've ever doubted the loyalty of gamers, check out these vide ...
- Dave and Busters Revamp Popular Mobile Games
Mobile Marketing Daily, Ben Frederick - Thursday, July 16, 2015
Barbecue restaurant chain Dave and Buster's has remade three of their mo ...
- William Hill Unveils Gambling Accelerator Programme
Around the Net In MAD London, Sean Hargrave - Thursday, July 16, 2015
William Hill has launched a "gambling industry first" accelerator programme for start ...
- Facebook Profits From Rise In Video Ads
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, July 14, 2015
Boosting its bottom line, Facebook's video fortunes continue to rise. Video continu ...
- Nintendo CEO Passes Away At 55
Around the Net in Video, P.J. Bednarski - Monday, July 13, 2015
Nintendo President and CEO Satoru Iwata, died on Saturday. He was 5 ...
- Gameloft Solves For Mobile Monetization By Going 100% Direct
Data and Targeting Insider, Steve Smith - Monday, July 13, 2015
Tired of ceding control and revenue share to ad nets and exchange ...
- Marketers Need To Improve Ad Interaction With Mobile Gamers
Mobile Marketing Daily, Ben Frederick - Friday, July 10, 2015
eMarketer says that marketers haven't capitalized on mobile games nearly as mu ...
- Sony, Twitch Let You Live-Stream Games
MoBlog, Erik Sass - Wednesday, July 8, 2015
It's a brave and wonderful new world out there. Sure, Europe ...
- Your Baby May Be Addicted To Computer Games
Around the Net in Video, P.J. Bednarski - Tuesday, July 7, 2015
Pediatricians worldwide are worried about how much, and how early, kids a ...
- Gaming -- Or, Learning the Machine's Language
MoBlog, Steve Smith - Monday, July 6, 2015
Mobile gaming is one of the great unexplained phenomena of our tim ...
- Microsoft Taking Minecraft Into The Classroom
Around the Net In Media, Gavin O'Malley - Wednesday, July 1, 2015
The Microsoft in Education Team is launching a new forum called Minecra ...
- Old Spice New Online Ad Makes A Game Out Of Terry Crews
Around the Net in Video, P.J. Bednarski - Wednesday, July 1, 2015
The inventive ad invites viewers to click on the muscle-bound actor's bod ...