- 'Why Y Women'
Engage:Millennials, Kristine Shine - Friday, October 30, 2009
Gen Y women represent a challenge to marketers. They want to ...
- Ford Goes To College For On-Board Tech
Marketing Daily, Karl Greenberg - Thursday, October 29, 2009
The winning team will install the new gizmo in a Ford Fies ...
- Probing GenY'ers
Research Brief, Jack Loechner - Wednesday, October 28, 2009
The J.D. Power and Associates 2009 Teens and Early Careerist report sa ...
- Millennial Mom 101
Engage:Millennials, Brandon Evans - Friday, October 23, 2009
Millennial Moms have quickly become technology's early adopters, über social connectors a ...
- Columnist Takes A Trip Into The Natural Habitat Of Millennials
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 21, 2009
Columnist Chris O'Brien, a proud Gen Xer born between the early 196 ...
- GM Looks To Maintain 19% Share; Gen Y's Attitude Won't Help
Around the Net In Brand Marketing, Thom Forbes - Friday, October 16, 2009
General Motors board member Stephen Girsky says that General Motors' turnaround pl ...
- Don't Be Afraid To Embrace The Potential Of Halloween
Engage:Millennials, Jason Bakker - Friday, October 16, 2009
Youth marketers should know that Halloween for college students is always ...
- Consider Price Sensitivity An Open Invite
Engage:Millennials, Dan Coates - Friday, October 9, 2009
Short handset purchase cycles and heavy inter-carrier churn will allow those w ...
- The Unemployed May Be One Of Your Best Targets
Engage:Millennials, Lindsay Schutte - Friday, October 2, 2009
Gen Y members are the most likely to believe the economy wi ...