- IHS: They Who Capture The Young Will Win
Marketing Daily, Karl Greenberg - Tuesday, March 30, 2010
IHS predicts that Honda will move toward 12% of the market, whi ...
- Spring Cleaning: Gen Y Dirties Its Hands
Marketing Daily, Sarah Mahoney - Tuesday, March 30, 2010
"Many younger consumers fall into the Gen Y category we call 'ho ...
- Casual Restaurant Chains Encouraging Diners To Pass The Plate
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 30, 2010
Casual-dining chains such as Houlihan's, Cheesecake Factory, California Pizza Kitchen and BJ ...
- They Are Your Friends When They Talk To You
Engage:Millennials, Kristine Shine - Friday, March 26, 2010
It is a delicate balance for a brand to be an acti ...
- U.S. Census Fail
Engage:Millennials, Peter Dunn - Friday, March 19, 2010
If you are marketing across several age demographics, consider spending your mon ...
- Generational Mix Reveals Shopping Similarities and Differences
Research Brief, Jack Loechner - Thursday, March 18, 2010
While The Research Brief has been looking at Boomers and Millenials ...
- L.L. Bean Rolls Out Signature Line; Gets Help From Students
Around the Net In Brand Marketing, Thom Forbes - Monday, March 15, 2010
L.L. Bean, which remains very popular among a certain set of ba ...
- Has Gen Y Lost Its Olympics Spirit?
Engage:Millennials, Dan Coates - Friday, March 12, 2010
While Gen Y is currently scandal-scarred and fatigued from bearing witness ...
- Gen Y Will End Luxury Drought -- In '20
Marketing Daily, Sarah Mahoney - Thursday, March 11, 2010
While there are plenty of signs that the luxury market is bounci ...
- Youth Curious About Mustang, Xbox, Coke
Marketing Daily, Karl Greenberg - Thursday, March 11, 2010
Marketing firm Frost & Sullivan analyzed queries made to ChaCha in t ...
- Report: Gen Y Will Spend Us Into Recovery
Marketing Daily, Sarah Mahoney - Tuesday, March 9, 2010
Shoppers are habitually much more methodical in the ways they save, usi ...
- Build Trust In The Era Of Responsibility
Engage:Millennials, Mike Doherty - Friday, March 5, 2010
In this new age of responsibility, the brands that Millennials trust wi ...
- Macy's, Kenneth Cole Expand Menswear Line
Marketing Daily, - Tuesday, March 2, 2010
Macy's is partnering with Kenneth Cole Productions to introduce a new men ...