- Chartreuse Is The Real Green For Gen Y
Engage:Millennials, Kristine Shine - Friday, August 27, 2010
There is a great amount of research associated with Gen Y's commitme ...
- Social Media Is About Content, Not Platforms
Engage:Millennials, Morgan Stewart - Friday, August 20, 2010
Among Gen Y consumers, we identified two groups with that use Facebo ...
- Calgon Launches 'Take Me Away!' Moments Contest
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"Calgon as a brand tended to be for an older demographic," Shar ...
- NPD: 'Three C's' Drive Gen Y Food Choices
Marketing Daily, Karlene Lukovitz - Friday, August 13, 2010
Millennials are more likely than other age groups to heed cravings ...
- Back to Spend?
Engage:Millennials, Dan Coates - Friday, August 13, 2010
Both bubbles and recessions are largely psychological. We'd all find our sai ...
- Penney Hopes To Reel In Frequent Shoppers With 'Fast-Fashion' Line
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 11, 2010
JC Penney is making a big bet on Mango, a stylish "fast-fashio ...
- Gen Y Traits Come Honestly
Engage:Millennials, Mike Doherty - Friday, August 6, 2010
There is a great opportunity for brands to help them quickly naviga ...
- Study: Young Adults Concerned About Retirement
Marketing Daily, - Wednesday, August 4, 2010
Likely in response to these retirement concerns, the research also suggests th ...