- Study Finds Gen Y Responds To App Ads
Marketing Daily, Karl Greenberg - Friday, April 27, 2012
The study found that adults 25-34 are more likely to value t ...
- Disconnection In A Connected World
Engage:Millennials, Cori Ferman - Friday, April 27, 2012
A recent "New York Times" article shed light on a very interesti ...
- Gen Y Darling Bonobos Goes Brick-and-Mortar
Marketing Daily, Sarah Mahoney - Thursday, April 26, 2012
Bonobos, the cheeky online purveyor of khakis for young men who ha ...
- Everyday Noble Clothing Launches Facebook Effort
Marketing Daily, Karl Greenberg - Wednesday, April 25, 2012
Everyday Noble Clothing, an upstart streetwear clothing brand, is announcing a four-mon ...
- Gen Y Bad With Money
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 24, 2012
Today's twentysomethings hold an average debt of about $45,000, which includes everythi ...
- Gen Y: The Digital Divide Gets Deeper
Marketing Daily, Sarah Mahoney - Tuesday, April 17, 2012
Ewan Duncan, a principal in the Seattle office of McKinsey & C ...
- Gen Y Dissected: Six Types Of Millennials
Marketing Daily, Sarah Mahoney - Monday, April 16, 2012
"Our research reaffirmed the historic optimism of Millennials," Christine Barton, a partn ...
- Millennials Are Leading The Social Media Explosion
Engage:Millennials, Melanie Shreffler - Friday, April 13, 2012
Nearly every month this year, we've heard about some small social netwo ...
- Denny's Builds On Success Of Gen Y-Targeted Videos
Marketing Daily, Karlene Lukovitz - Wednesday, April 11, 2012
Naturally, viewers of the Denny's videos are given tools to readily sha ...
- Trident Targets Gen Y Emotions With First Global Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 10, 2012
Kraft Foods' Trident gum is launching its first global campaign, and maki ...
- Time For A Global Warming Up To Millennials
Engage:Millennials, Cori Ferman - Friday, April 6, 2012
USA Today recently shed light on a study published by the Americ ...
- Gens X, Y Reshape Online, Mobile Shopping
Marketing Daily, Sarah Mahoney - Thursday, April 5, 2012
Overall, 47% of those in the survey agree that they are buyi ...
- On Campus: North Face, Ralph Lauren, American Eagle
Marketing Daily, Sarah Mahoney - Wednesday, April 4, 2012
In a survey of more than 1,100 college kids, Campus Entertainment repor ...
- Chevrolet Rethinking Millennials
Marketing Daily, Karl Greenberg - Tuesday, April 3, 2012
Chevrolet is leveraging the entire portfolio of Viacom media brands, primary creati ...
- MRM Feeds Gen Y Lions
Marketing Daily, Sarah Mahoney - Tuesday, April 3, 2012
In a clever bit of Gen Y stroking, digital agency MRM h ...