- Time To Take Playability Seriously
Engage:Millennials, James Mackenzie - Friday, May 31, 2013
Video games are a big part of Gen Y's lives. But ...
- Millennials Want To Save The World ... On Facebook
Marketing Daily, Karl Greenberg - Wednesday, May 29, 2013
It's about the platform, baby. Engaging Millennials in world peace means getti ...
- Generation Y: A Complex Social Niche
Research Brief, Jack Loechner - Wednesday, May 29, 2013
According to a new study by the Urban Land Institute and Lachm ...
- Mickey D's Wants Gen Y
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 28, 2013
McDonald's CEO Don Thompson wants Millennials, a 60-million strong demographic whose membe ...
- Igniting The Gross National Happiness Quotient
Marketing: Health, - Tuesday, May 28, 2013
In Bhutan, the Gross National Happiness (GNH) is an indicator the governme ...
- How Millennials Are Embracing Motherhood Differently
Engage:Millennials, Charlotte Hudson Carter - Friday, May 24, 2013
I celebrated my first Mother's Day as a mom this month ...
- Discovery Network Launches Video Network Aimed At Young Men
Around the Net In Media, Phyllis Fine - Thursday, May 23, 2013
Discovery Network is looking to snare a young, male-centric audience online wi ...
- Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's
Marketing Daily, Sarah Mahoney - Friday, May 17, 2013
For all of Gen Y's ballyhooed love of techno-shopping, it turns o ...
- The Key Is Choice
Engage:Millennials, Frank Riolo - Friday, May 17, 2013
Millennials have quickly become the most coveted target demographic for brands. T ...
- How 'Real World' Went From Righteous To Sloppy Drunk: The Reality TV Generation Shift
Engage:Millennials, MaryLeigh Bliss - Friday, May 10, 2013
In early April, Bill Simmons' "Sports Guy" Q&A segment on Grantland featur ...
- RadioShack Aims Younger With Thicke, Beats
Marketing Daily, Aaron Baar - Wednesday, May 1, 2013
"As part of our brand transformation, we need to broaden our appe ...