- Unlocking The Power Of Authenticity With Millennial Consumers
Engage:Millennials, Nicole Granese - Friday, June 28, 2013
Lately, it seems like whenever I have a discussion about branding, t ...
- Bacardi Campaign Hits Theaters, With Mobile Element
Marketing Daily, Karlene Lukovitz - Friday, June 28, 2013
Bacardi, which launched its integrated "Vivimos! ("We live!") marketing campaign late la ...
- Kids Use Smartphones Differently
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 27, 2013
Business Insider tapped Survey Monkey to do a nationwide survey to s ...
- Mazda Teams With Xbox For 2014 Mazda3
Marketing Daily, Karl Greenberg - Wednesday, June 26, 2013
The Mazda3 got a global launch on Wednesday, as the automaker stream ...
- Burberry, Google Send Smartphone Smooches
Marketing Daily, Sarah Mahoney - Monday, June 24, 2013
Using either a desktop camera or a touchscreen, smooch-senders' real kisses a ...
- Hampton Targets Millennial Travelers
Marketing Daily, Tanya Gazdik - Monday, June 24, 2013
Hampton Hotels is targeting Millennial travelers in a campaign that includes ...
- Reach Millennials Via Search, Social, Mobile
Marketing Daily, Aaron Baar - Thursday, June 20, 2013
Millennials have come to see the daily deal Web sites as ...
- 'Motoring' Cachet To Sink Until IPhones Have Wheels
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 20, 2013
Today, there are more cars than licensed drivers in the U.S. ...
- New Tools For Grownups
Engage:Millennials, MaryLeigh Bliss - Friday, June 14, 2013
Getting married, buying a home, and other big adult decisions are happeni ...
- The Emerging Handbook For Luxury Brands, Social Media And Millennials
Engage:Affluent, Jan Rezab - Friday, June 7, 2013
With social media increasingly the communications platform of choice for the mo ...
- Giving Them Something To Talk About
Engage:Millennials, Frank Riolo - Friday, June 7, 2013
I have a confession to make. A few weeks ago, thousands ...
- Auto Industry Ageism Provides Lesson for All
Engage:Boomers, Mark Bradbury - Thursday, June 6, 2013
I am a proud Boomer. As a generation, we got a l ...
- Digital Resistance: Will U.S. Warm To Online Groceries?
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2013
For all of America's enthusiasm for e-commerce, when it comes to grocerie ...
- Graduation Season Reveals New Market Segment: The College Mom
Engage:Moms, Maria Bailey - Wednesday, June 5, 2013
When we talk about marketing to moms, the newborn and baby mark ...
- Millennials: A Car Is A Social Device On Wheels
Marketing Daily, Karl Greenberg - Saturday, June 1, 2013
It's aphoristic that younger people's appetite for cars is sagging. Facts detail ...