- Terra Chips' Indie Film Backing Paying Off
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Terra Chips is realizing significant positive exposure with Millennials and other k ...
- Trends In Emerging Technology & How They Influence Everyday Millennials
Engage:Millennials, Chris Elsworthy - Friday, April 25, 2014
When it comes to the attention-fleeting Millennial demographic, we are seeing mo ...
- Is Gen Y Powering Fur's Comeback?
Marketing Daily, Sarah Mahoney - Thursday, April 24, 2014
As sustainability debates have become more nuanced, many Millennial fashionistas are n ...
- Quilted Northern Urges Gen Y To 'Stop Wiping'
Marketing Daily, Aaron Baar - Wednesday, April 23, 2014
It's not as gross as it sounds. The tongue-in-cheek online campaign's fu ...
- P&G Helps Grads With Professional Profiles
Marketing Daily, Aaron Baar - Tuesday, April 22, 2014
Brand representatives will offer beauty and grooming services and the chance ...
- Tech Savvy Millennials Take Over Spending From Boomers
Research Brief, Jack Loechner - Tuesday, April 22, 2014
For marketers, Millennials are the most important generation to come along ...
- A Unique Angle On The Emerging Adult
Engage:Millennials, Bill Bergman - Monday, April 21, 2014
For years now, I've considered myself an expert on Millennial behavior. ...
- Media Viewing Habits Of The Soon-to-be Rich And Famous
Engage:Millennials, Jerry Hudson - Friday, April 18, 2014
Members of Gen Y grew up with the Internet and mobile phon ...
- KFC Drives Millennial Buzz With Chicken Corsages
Marketing Daily, Karlene Lukovitz - Wednesday, April 16, 2014
Buyers receive the basics, including baby's breath, and a $5 voucher f ...
- AutoTrader Says Industry Must Connect Digital Dots
Marketing Daily, Karl Greenberg - Wednesday, April 16, 2014
At Wednesday's NADA /J.D. Power-sponsored Automotive Forum, Jim Franchi, division president ...
- Users Trust Online Retailers With Data Privacy, Less Confidence With Advertisers, Marketers
MediaDailyNews, Laurie Sullivan - Monday, April 14, 2014
Online auctions, banking, social networks, and competitions are taking the brunt ...
- Older Generations Warming Up To Mobile Local Search
SearchBlog, Laurie Sullivan - Tuesday, April 15, 2014
Some 47% of consumers searched for local restaurants on a mobile devi ...
- Hispanic Millennials: The First Mobile-First Generation
Research Brief, Jack Loechner - Monday, April 14, 2014
According to a report from Univision and the Interactive Advertising Bureau, the ...
- #YoureDoingItWrong: How To Hashtag The Right Way
Engage:Millennials, MaryLeigh Bliss - Friday, April 11, 2014
It feels like you can't watch a commercial this year without seei ...
- Airheads Woos Millennials With New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 10, 2014
The creative focuses on relatable, funny "airhead moments" designed to resonate wi ...
- Gen Y Is Broker Than You Know; May Be Good Thing
Marketing Daily, Sarah Mahoney - Monday, April 7, 2014
"Baby Boomers and other older generations had more money in stocks a ...
- Generation Hide-and-Seek: Why Millennials Can't Be Reached With Conventional Advertising
Engage:Millennials, Joe Apprendi - Monday, April 7, 2014
Millennials. Always connected, yet so elusive. Each spends an average of near ...
- Build It And Honda's Fit Will Come
Marketing Daily, Karl Greenberg - Friday, April 4, 2014
Who's the global manager of the at-home assembly project quoted in t ...
- Marketers Must Place Greater Emphasis On Loyalty
Engage:Millennials, Frank Riolo - Friday, April 4, 2014
One of the largest differences between Millennials and the generations that ca ...
- Macy's Plays To Gen Y With Original Programming
Marketing Daily, Sarah Mahoney - Friday, April 4, 2014
The show is hosted by Jeannie "How do I look?" Mai. ...
- H&M, Zara Back 'Fashion Loved By Forest' Campaign
Marketing Daily, Sarah Mahoney - Wednesday, April 2, 2014
The world's two largest fashion brands -- H&M and Zara -- ha ...