- Honda Latino Campaign 'Un Buen Fit' For Fit
Marketing Daily, Karl Greenberg - Friday, June 27, 2014
The campaign involves several TV spots starring the up-and-coming wild man comedi ...
- Branded Tools A Factor In Creating Loyalty
Engage:Millennials, Frank Riolo - Friday, June 27, 2014
Millennials are growing up. In my last Engage: GenY contribution, I highlight ...
- How Luxury Brands Should Speak To The Millionaire Millennial
Engage:Affluent, Frank Riolo - Wednesday, June 25, 2014
While crippling student debt, high unemployment rates, and a recovering economy ha ...
- Millennials And The Purchase Funnel (Cake)
Marketing Daily, Karl Greenberg - Tuesday, June 24, 2014
Millennials are digital and social, and when they shop it has nothi ...
- Mercedes-Benz Evolution Tour Puts Bands, GLA On Stage
Marketing Daily, Karl Greenberg - Monday, June 23, 2014
Now, with summer here, Mercedes-Benz USA is spotlighting the GLA with ...
- Instagram And Tumblr: Getting Visual With The Millennial Generation
Engage:Millennials, Jerry Hudson - Friday, June 20, 2014
We are visual creatures. Images convey information to us more quickly ...
- Comic Nick Thune Answers Questions For Honda Fit
Marketing Daily, Karl Greenberg - Thursday, June 19, 2014
The campaign, via agency of record RPA, puts the focus on t ...
- Millennial Shoppers Oscillate Between Online, Off
Marketing Daily, Karl Greenberg - Tuesday, June 17, 2014
It's hard to generalize about a demographic bounded by high school senio ...
- NY Lottery Predicts The Future
Marketing Daily, Aaron Baar - Saturday, June 14, 2014
The New York Lottery is targeting Millennials with a campaign that posi ...
- Millennial Mysteries
Marketing: Travel, Harvey Chipkin - Monday, June 16, 2014
As the Hollywood screenwriter William Goldman famously said, "Nobody knows nothing." ...
- Snapshot Marketing: The Next Essential Social Media Step
Engage:Millennials, MaryLeigh Bliss - Friday, June 13, 2014
When social media became a marketing must, Facebook ruled the roost, b ...
- 'Share A Coke' Bottles, Campaign Hit U.S.
Marketing Daily, Karlene Lukovitz - Thursday, June 12, 2014
Coca-Cola Freestyle fountain dispensers will offer consumers who have the Freestyle a ...
- Honda Launches Honda Stage, Takes To The Road
Marketing Daily, Karl Greenberg - Wednesday, June 11, 2014
Tom Peyton, who oversees marketing and advertising at American Honda, tells "Marketi ...
- Wrangler's Red Targets Millennial Men
Marketing Daily, Sarah Mahoney - Tuesday, June 10, 2014
Pants are sold in four fits -- Vintage Skinny, Vintage Slim, Vinta ...
- Futurecasting Latino Millennials And The New Initiative
Engage:Hispanics, Jose Villa - Thursday, June 5, 2014
More organizations are paying attention to Hispanics and Hispanic Millennials are drawi ...