- 'Share A Coke' Results Lead Summer Campaigns
Marketing Daily, Karlene Lukovitz - Monday, July 28, 2014
"The #shareacoke hashtag and campaign-specific Web site are smart content marketing play ...
- Rosetta Stone Campaign Makes 'Small' The Big Story
Marketing Daily, Karl Greenberg - Friday, July 18, 2014
Rosetta Stone's new, integrated campaign is a big departure from anything t ...
- Best Practices When Engaging Millennials Through Social Influencers
Engage:Millennials, Julia Cantor - Friday, July 18, 2014
It is no secret that Millennials are, by and large, social med ...
- For Millennials, Information Comes From Everywhere
Marketing Daily, Aaron Baar - Monday, July 14, 2014
"The way they are purchasing products is different from how Generation ...
- Social Media 'Clevers Up' Business Writing
Marketing Daily, Anelia Varela - Tuesday, July 15, 2014
It forces people to follow two of the most important principles ...
- Youth Games Music To Samsung's Ears
Marketing Daily, Aaron Baar - Friday, July 11, 2014
"Through this campaign, Samsung hopes to inspire young people around the wor ...
- How Millennials And Instagram Are Changing Advertising
Engage:Millennials, MaryLeigh Bliss - Friday, July 11, 2014
Advertising on visual platforms is being touted as the future of marketin ...
- 'Affluenza' Film Gets Social Kick
Marketing Daily, Aaron Baar - Thursday, July 10, 2014
"In the same way a TV show creates a live event [f ...
- Marketers, Heed MediaVest Before Making Music
Marketing Daily, Karl Greenberg - Wednesday, July 2, 2014
The report, "Hyper Music Millennials - Marketing and Meaning," also says there ...
- Millennials Are the Future, But Boomers Are Today
Engage:Affluent, Bob Shullman - Wednesday, July 2, 2014
Recently my columns have focused on millionaire consumers, those with a person ...