- TikTok Starts Serving Ads In Its Search Results
MediaDailyNews, Karlene Lukovitz - Wednesday, August 23, 2023
TikTok is letting advertisers capitalize on Gen Z's preference for using t ...
- General Motors CEO Discusses Gen Z, Women Buyers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 21, 2023
General Motors' first female CEO Mary Barra has pushed the automaker to evol ...
- Burberry Taps Emma Mackey For New Goddess Fragrance
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2023
Emma Mackey may play a Nobel-winning physicist in "Barbie." But she's leadi ...
- Billie Introduces The Game Young Women Can Never Win
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2023
With "No Worries If Not," the D2C razor brand launches a boa ...
- As 'Aspirational Luxury' Fades, Brands Navigate Rocks -- And Hard Places
Retail Insider, Sarah Mahoney - Wednesday, July 26, 2023
Luxury expert Milton Pedraza weighs in on how the biggest names ...
- For Teens, Thinx Talks The 'New' Language Of Periods
D2C Insider, Sarah Mahoney - Monday, July 24, 2023
As it expands into more physical stores, the period underwear brand ...
- Ikea Woos Gen Z With Slice-Of-Life Anime
Retail Insider, Sarah Mahoney - Wednesday, July 19, 2023
The retailer wants to win over the back-to-college crowd by turning do ...
- Study: Who's Splurging On What Items?
Search & Performance Insider, Laurie Sullivan - Tuesday, July 11, 2023
Consumers are splurging on some items, but not all. Knowing who's spendi ...
- Lemonade's First Branding Campaign Comes With AI Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 10, 2023
The insurance company released its first brand campaign in the United Stat ...
- Body Shop, Google, Paramount Gear Up For Gen Z Voter Drives
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 10, 2023
A common reason Gen Z doesn't vote? They don't know how. Bran ...
- YouTube Launches Gen Z Music Lineup Tool With Surprising Twist
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 7, 2023
Google launched the Gen Z Music lineup tool this week aimed ...
- Amazon Still Overpowers Google, TikTok Declines, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2023
Where do online shoppers start product searches and where do people g ...
- Unilever Partners With TikTok On #CleanTok Trend
Digital News Daily, Colin Kirkland - Friday, June 23, 2023
Unilever and TikTok have announced a global #CleanTok partnership that aims ...
- Shopping Trends Report Shows Change In Spending Behavior In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
Wildfire Systems, a fintech platform that powers reward programs, and research fi ...
- Tech Purchases Are Taking More Time And Involving More People, Study Finds
Email Marketing Daily, Ray Schultz - Monday, June 19, 2023
Most IT decision makers agree that the technology purchasing process is becomi ...
- Gen Z Demands Marketing That Reflects Diversity And Inclusion: Study
Email Marketing Daily, Ray Schultz - Monday, June 19, 2023
Most Gen Zers believe media does a good job of reflecting the ...
- Gen Z's Love-Hate Struggle With TikTok Rabbit Holes
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 12, 2023
A deep dive into college students' behavior reveals pain, pleasure and pan ...
- Gen Z's Wish List: Mental Health Messages, Job Success, Way Less Debt
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 7, 2023
New retail research from ICSC details what younger shoppers expect from the ...
- 59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It
Search & Performance Insider, Laurie Sullivan - Wednesday, June 7, 2023
Coveo Solutions, which supports the application of AI for enterprises and intellige ...
- Netflix Would Lose Younger Subscription Owners Due To Less Free Password Sharing, Study Finds
Television News Daily, Wayne Friedman - Tuesday, May 30, 2023
Netflix could take a big loss among young subscription-owners in the shi ...
- New Mustang Dark Horse Geared Toward Younger Consumers
Marketing Daily, Tanya Gazdik - Monday, May 22, 2023
Ford used Epic Games' Unreal Engine to create the high definition ...
- The Washington Post Targets Younger Readers With Venmo Payment Offer
Publishers Daily, Ray Schultz - Thursday, May 18, 2023
Post is letting subscribers pay with their Venmo mobile payment account. ...
- Gen Z's Shopping List: Polite Robots And Cash-Free Checkout
Retail Insider, Sarah Mahoney - Wednesday, May 17, 2023
New research from Klarna explores a world full of 40-year-old Gen ...
- Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
Sixty-three percent of U.S. consumers surveyed said they are more concerned abo ...
- Gen Z Couples Embrace Cohabitating
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 10, 2023
Gen Z couples are moving in together at record rates, and savi ...
- Mobile During Streaming Is Key To Reaching Gen Z
Video Insider, Karlene Lukovitz - Tuesday, May 9, 2023
Gen Z's unique, multiscreen ways of engaging with TV offer advertisers n ...
- With BookTok and Gen Z, ThriftBooks Builds Relevance
D2C Insider, Sarah Mahoney - Sunday, May 7, 2023
The largest independent used online bookseller keeps finding new ways to ke ...
- The Zfront
MediaPost Live, Joe Mandese - Monday, May 8, 2023
That may be an apt way to describe a new report releas ...
- Social Media Ads Have Biggest Effect On Gen Z Consumers
Research Intelligencer, Robert Williams - Thursday, May 4, 2023
Younger consumers favor ads that are entertaining rather than educational. About 7 ...
- Men's Wearhouse Installs AR Mirrors
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 30, 2023
Men’s Wearhouse is working with Snap to test augmented reality mirrors in a pilot launchi ...