- Estee Lauder Taps 'Glee' Actress Brittany For Flirt! Line
Marketing Daily, - Thursday, December 16, 2010
Morris plays the show's adorably daffy tramp, cheerleader Brittany S. Pierce, who ...
- Kohl's To Roll Out Vera Wang Cosmetics
Marketing Daily, - Friday, December 10, 2010
The cosmetics offerings will include make-up and color, skin care, bath a ...
- L'Oreal Signs Jennifer Lopez To Ambassador List
Marketing Daily, - Monday, December 6, 2010
Lopez joins a long list of "Because You're Worth It" spokespeople, includi ...
- Fila Uses 'Real' Women In Toning Apparel Ads
Marketing Daily, Tanya Gazdik - Friday, December 3, 2010
The campaign includes a dedicated Facebook page as well as all ...
- L'Oreal, Nestle Beauty-Pill Joint Venture Inneov to Enter China
Around the Net In Brand Marketing, Nina Lentini - Friday, November 26, 2010
...
- Coty To Acquire Skin-care Maker
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 23, 2010
...
- Luxury Beauty Products Flying Off The Shelf
Around the Net In Brand Marketing, Thom Forbes - Monday, November 22, 2010
Jack Neff reports that the upper crust is splurging on high-end beau ...
- P&G Gets Serious About Shaving
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 18, 2010
Procter & Gamble, which bought the upscale, 14-year-old Art of Shaving bra ...
- P&G's Always Launches Menstrual Cycle App
Marketing Daily, Karl Greenberg - Tuesday, November 9, 2010
The application has a potentially large consumer base of women from the ...
- Brylcreem Launches Limited-Edition Cricket-Themed Pack
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 9, 2010
Here's one for nostalgia buffs: Remember
"a little dab'll do ya?" ... - Transparency Issues Among Top '11 CPG Trends
Marketing Daily, Karlene Lukovitz - Thursday, November 4, 2010
Mintel defines one of its 12 key CPG trends in terms ...
- Brut Slap-Happy For Younger Guys, Real Men
Marketing Daily, Karl Greenberg - Friday, October 29, 2010
The effort plays on the idea of slapping someone who deserves ...
- Nationwide Groupon Features The Body Shop
Marketing Daily, Tanya Gazdik - Monday, October 25, 2010
This is the first time L'Oreal's The Body Shop has partnered wi ...
- The Beauty Of This Generation
Engage:Millennials, Kristine Shine - Friday, October 22, 2010
If companies are aiming to win over Gen Y, which has prov ...
- Women Loving High-End Make-Up
Marketing Daily, - Tuesday, October 19, 2010
Looks like women are back to pricier face paint: The NPD Gro ...
- Unilever Purchases Alberto Culver; Ups Ante In Personal Care
Around the Net In Brand Marketing, Thom Forbes - Monday, September 27, 2010
Unilever is purchasing Alberto Culver, which makes Alberto VO5, TRESemme and Nexx ...
- L'Oreal's Marc Menesguen Becomes Its First CMO
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
Marc Menesguen, a 25-year veteran of L'Oreal's marketing and general-management ranks, wi ...
- Procter & Gamble Gets Mo Macho With Old Spice Spot
Around the Net In Brand Marketing, Nina Lentini - Friday, September 10, 2010
Barry Janoff tells us that Old Spice is upping the macho fact ...
- With Underwood, Gen Y Gets First Wrinkle Cream
Marketing Daily, Sarah Mahoney - Thursday, September 9, 2010
Looks like it's time for Gen Y to start thinking about crow ...
- Reflections On Brand Beauty
Marketing Daily, Robert Passikoff - Wednesday, September 8, 2010
The ideal image of the cosmetic-buying category currently reflected back may ha ...
- Estee Lauder Does A Department Store Makeover
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 7, 2010
To grab and hold the attention of cosmetics shoppers, Estée Lauder ...
- Avon Launches 60-Plus Skincare Line
Marketing Daily, Sarah Mahoney - Monday, August 23, 2010
The Anew Platinum products, which include a night cream and serum, wi ...
- P&G Readying Launch Of Two Crest Line Extensions
Around the Net In Brand Marketing, Thom Forbes - Monday, August 23, 2010
Procter & Gamble is getting set to market two new additions ...
- P&G To Roll Out Eco-Friendly Packaging For Beauty Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, August 16, 2010
Procter & Gamble will roll out renewable, sustainable, sugarcane-derived plastic on sele ...
- Gillette's 'Razor Guys': Fans Turned Brand Ambassadors
Around the Net In Brand Marketing, Thom Forbes - Monday, August 16, 2010
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- The Transcendent Martha Stewart May Launch Skin-Care Line
Around the Net In Brand Marketing, Thom Forbes - Monday, August 2, 2010
Martha Stewart is hotter than ever, Jack Neff reports. Kmart is go ...
- Cosmetic Companies Post Prettier Profits
Marketing Daily, Sarah Mahoney - Thursday, July 29, 2010
At Avon Products, which hiked its ad spending 19%, second-quarter revenue ro ...
- Is Mustafa Actually Selling Body Wash Or Just Being Virally Virile?
Around the Net In Brand Marketing, Thom Forbes - Monday, July 26, 2010
Jack Neff reports that Procter & Gamble's Old Spice body wash h ...
- FDA Rejects Vivus' Fat Pill Over Safety Concerns
Around the Net In Brand Marketing, Thom Forbes - Friday, July 16, 2010
...
- Report: Eye Makeup Boosts Cosmetics Growth
Marketing Daily, - Wednesday, July 7, 2010
American women are getting easier on the eyes, with Mintel reporting th ...