- Healthcare Takes It Up A Level On Gaming
Marketing: Health, Matt Wise - Friday, December 30, 2011
Gamification, the tactic of applying game mechanics to traditional activities, has official ...
- Softer Diet Industry Guns For Tubby Men
Marketing Daily, Sarah Mahoney - Wednesday, December 28, 2011
The shift toward men is due to slower growth in the indust ...
- 2012: The Year Of 'Meaningful Communications'
Marketing: Health, Amy du Pon - Wednesday, December 28, 2011
As we near the end of 2011 and inevitably begin to lo ...
- Weight Loss: Charles Barkley Vs. Terry Bradshaw
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 27, 2011
Nutrisystem has signed NFL Hall of Famer Terry Bradshaw as a spokespers ...
- Still Shopping For Spare Parts (Or, Physician: Market Thyself)
Engage:Boomers, Traci Phillips - Tuesday, December 27, 2011
A knee replacement at 55? Get in line. We hear a l ...
- Special K Offers Customized Weight-Loss Solutions
Marketing Daily, Karlene Lukovitz - Friday, December 23, 2011
Designed by RazorFish, the program also offers registrants/participants access to support fr ...
- Wal-Mart Pulls Enfamil Newborn Formula After Death
Marketing Daily - Top of the News, Thom Forbes - Friday, December 23, 2011
How does a product recover from new reports that it is perha ...
- Healthy Kids' Eating Habits Start at Home
Marketing: Health, Anne Marie Kelly - Friday, December 23, 2011
The apple doesn't fall far from the tree when it comes ...
- New Year, New Realities: Selling Recovery TV
Marketing: Entertainment, Alison Hill - Thursday, December 22, 2011
As the New Year approaches, many of us are thinking about h ...
- Hy-Vee Stores Back Iowa Health Push
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 20, 2011
Iowa, which wants to become the healthiest state in the nation, ...
- Will You Be The Next Big Health Story On YouTube?
Marketing: Health, Michelle Latta - Tuesday, December 20, 2011
Video offers one of the best ways to learn about complicated topi ...
- Food Firms Use Net To Reach Kids
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 19, 2011
The British Heart Foundation cited websites by Cadbury's and Nestle as exampl ...
- Mariah Carey, Janet Jackson, Jennifer Hudson Talk Weight
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 19, 2011
Jenny (formerly Jenny Craig), Nutrisystem and Weight Watchers, are tapping singers Mari ...
- Caregivers Need Proper Care, Too
Marketing: Health, Prodeep Bose, Elizabeth Elfenbein - Friday, December 16, 2011
Every day in the United States, another 10,000 Baby Boomers turn 6 ...
- Tribal DDB Tapped For Cough Medicine Abuse
Online Media Daily, Erik Sass - Thursday, December 15, 2011
Tribal DDB San Francisco has been tapped by the Consumer Healthcare Produc ...
- MyPlate Guidelines: Adherence Is Extremely Low
Marketing Daily, Karlene Lukovitz - Wednesday, December 14, 2011
The average American's diet meets most of the nutritional guidelines recommended ...
- Healthcare Industry Needs To Rebuild Trust
Marketing Daily, Aaron Baar - Wednesday, December 14, 2011
According to three years of research conducted by marketing consultancy Partners ...
- 'Atlantic' Site Debuts Health Channel
Online Media Daily, Fern Siegel - Tuesday, December 13, 2011
TheAtlantic.com has launched the Health channel. ...
- Dannon Yogurt Going To The Super Bowl
Marketing Daily, Karlene Lukovitz - Tuesday, December 13, 2011
Dannon has announced that it will advertise during Super Bowl XLVI, maki ...
- Pharma Brands, Social Media Is Passing You By; What Are You Waiting For?
Marketing: Health, Jackie Kmetz - Tuesday, December 13, 2011
While most CMOs believe that demonstrating social media ROI is one ...
- Gluten-Free Menu Items Up 61%
Marketing Daily, Karlene Lukovitz - Friday, December 9, 2011
Menu items billed as gluten-free increased by 61% between 2010 and 201 ...
- Study: Many Kids' Cereals Still High In Sugar
Marketing Daily, Karlene Lukovitz - Thursday, December 8, 2011
A one-cup serving of Kellogg's Honey Smacks, Post Golden Crisp or Gener ...
- Pharma Is Missing Its Mobile Targets
Marketing: Health, Marty DeAngelo - Friday, December 9, 2011
Despite a 46% the increase in use of mobile devices for heal ...
- Colorado-based HealthOne Launches Ad Campaign
Marketing Daily, Karl Greenberg - Monday, December 5, 2011
HealthONE, Denver, a network of 9 Colorado hospitals owned by Nashville, Tenn.-bas ...
- Dentists Take Up The Marketing Gauntlet
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 5, 2011
Dentistry is not recession proof. Its practitioners, seeing revenue and profits dr ...
- Humana, Ubisoft Pair For Fitness Game
Marketing Daily, Aaron Baar - Friday, December 2, 2011
The game, "Your Shape: Fitness Evolved 2012," is designed to be us ...
- Mo' Money, Mo' Causes: How The Web And Social Media Turn Many Into Health Marketers
Marketing: Health, Chad Capellman - Friday, December 2, 2011
As I'm writing this, I don't feel quite like myself. But that ...
- FTC Brings New 'Fake News' Lawsuit Against NutraSlim.com
Online Media Daily, Wendy Davis - Thursday, December 1, 2011
In the latest of a string of "fake news" cases, the Feder ...
- Purina Enlists YouTube's Talking Dog
Marketing Daily, Tanya Gazdik - Tuesday, November 29, 2011
Mishka, the talking Husky who has garnered millions of YouTube views, ...
- Study Heightens Concerns About BPA Levels In Cans
Marketing Daily, Karlene Lukovitz - Monday, November 28, 2011
Studies have shown that BPA mimics the action of female reproductive hormon ...