- The Quantified Self: You Are The Media
Marketing: Health, John Vars - Friday, March 30, 2012
Silicon Valley startup Fitbit recently launched its new Aria Wi-Fi Smart Scal ...
- Technology: It's Good For Your Health
Marketing: Health, Neil Weisman - Tuesday, March 27, 2012
Technology can make you healthier! Whether it's being used for closer patie ...
- What Tablets (Now) Mean To Healthcare
Marketing: Health, Larry Mickelberg - Friday, March 23, 2012
From launch to industry dominance in two years. ...
- Leveraging Geography In Erectile Dysfunction Advertising
Marketing: Health, Jack Poor - Tuesday, March 20, 2012
Erectile Dysfunction (ED) Rx advertising has become a major DTC category wi ...
- Feds Launching Grisly Anti-Smoking Campaign
Marketing Daily - Top of the News, Thom Forbes - Friday, March 16, 2012
The federal government may have recently lost a battle over requiring th ...
- Mobile Phones: The Swiss Army Knife Of The Digital Age
Marketing: Health, Prodeep Bose - Friday, March 16, 2012
The mobile phone is a powerful device. We often forget this, especial ...
- Microsoft Targets Health Ads Based On Consumers' Web Activity
Online Media Daily, Wendy Davis - Tuesday, March 13, 2012
Microsoft has updated its privacy policy to specify that it serves health-relat ...
- So Much More To Social Than Just Brand Mentions
Marketing: Health, Jackie Kmetz - Tuesday, March 13, 2012
There's an old adage that says people love the sound of the ...
- Un-Responsive Designs Plague Pharma Brand Websites
Marketing: Health, Dante Murphy - Friday, March 9, 2012
Brands should adopt and enforce strict interface guidelines for their mobile experienc ...
- Promoting Employee Health: A New Way To Drive Results
Marketing: Health, Reggie Bradford - Tuesday, March 6, 2012
The primary goal of marketers is to drive engagement, brand awareness a ...
- As Debates Rage Over Health And Science, Digital Preparation Is Vital
Marketing: Health, Chad Capellman - Friday, March 2, 2012
Health and science were in the news a lot in the pa ...
- Fed Judges Rule On Rx Painkillers, Tobacco Warnings
Marketing Daily - Top of the News, Thom Forbes - Thursday, March 1, 2012
Two decisions by judges in U.S. District Court in Washington, D.C., yesterd ...