- Nutrition Label Reading Has Been Declining For Years
Marketing Daily, Karlene Lukovitz - Thursday, February 27, 2014
Nearly all parties concurred that the 20-year-old Nutrition Facts label needed updatin ...
- Lots Of Feedback On Food Labels To Be Unveiled Today
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 27, 2014
Michelle Obama will today announce proposed changes to the nutritional food labe ...
- Nudging Consumers To Eat Healthier
Marketing Daily, Tony DiFilippo - Wednesday, February 26, 2014
It's not news that there's a health crisis in America. According ...
- Michelle Obama Proposes School Junk Food Marketing Ban
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 26, 2014
New rules proposed by the USDA and White House would restrict t ...
- Could 2014 Be The Year Of Social Pharma?
Marketing: Health, Prodeep Bose - Tuesday, February 25, 2014
Could social marketing-a subject that pharma loves to talk about but hasn ...
- Kraft In Push To Simpler, 'Real' Ingredients
Marketing Daily, Karlene Lukovitz - Thursday, February 20, 2014
"For more and more people, the foods they eat and how th ...
- Want To Unleash Digital Innovation In Pharma? Think Rewards
Marketing: Health, Fard Johnmar - Friday, February 21, 2014
Last month, the U.S. Food and Drug Administration provided a measure ...
- As Mobile Ad Reach Doubles, Are Consumers Waking Up To The True Value Of Their Own Data?
MoBlog, Steve Smith - Friday, February 21, 2014
Mobile ad reach grew substantially in the last year, but most use ...
- Bing Gets Fit
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 19, 2014
Microsoft rolled out a fitness-tracking app it calls Bing Health & Fitne ...
- Pharma Marketers Should Invest In The Corporate Brand
Marketing: Health, Paul Schrimpf - Wednesday, February 19, 2014
The forecasting model for the pharmaceutical industry is now useless, thanks ...
- Apple Wants To Get Into Your Head...And Media Will Start Reading Us
MoBlog, Steve Smith - Wednesday, February 19, 2014
A new patent award for Apple shows plans for biometric headphones th ...
- Right Data Not Big Data
Marketing: Health, Mukarram Bhatty - Friday, February 14, 2014
Healthcare is transforming rapidly. While the fundamental premise hasn't changed over ti ...
- Brands Can Help Women Achieve A 'Nourished Life'
Engage:Moms, Rob McLoughlin - Thursday, February 13, 2014
The rise in consumer awareness, attention, and desire for a healthy lifesty ...
- Kraft Singles Touts Dropping Artificial Preservative
Marketing Daily, Karlene Lukovitz - Tuesday, February 11, 2014
The cheese brand announced that it has removed artificial preservative sorbic ac ...
- Creating Better Physician Communication Within The Hospital
Marketing: Health, Cameron Thompson - Monday, February 10, 2014
In the wake of the Affordable Care Act, many hospitals have channel ...
- Why Healthcare Communications Need Multidisciplinary Care
Marketing: Health, Dave Lockwood - Friday, February 7, 2014
In a world where a multidisciplinary care approach has become the syst ...
- Apple Seeks Physiologists To Help Create Health App
Around the Net in Mobile, Gavin O'Malley - Thursday, February 6, 2014
Apple has published a job listing on its site looking for physiologis ...
- CVS Caremark Snuffing Out Sale Of Tobacco
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 6, 2014
CVS Caremark yesterday announced a tobacco cessation program of its own, sayi ...
- GoGo SqueeZ Launches First National Media Program
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
The brand campaign includes 30- and 15-second TV spots airing on networ ...