- Enhancing Marketing Effectiveness Through Healthcare Service Design
Marketing: Health, Larry Mickelberg - Friday, May 30, 2014
The emerging discipline of service design is rooted in a new understandin ...
- Rite Aid Re-Rocks Its Skin Tour
Marketing Daily, Sarah Mahoney - Wednesday, May 28, 2014
Rite Aid is again taking its skin-loving message to the people, sponsori ...
- Gluten-Free Perceived As Healthy For All
Marketing Daily, Karlene Lukovitz - Wednesday, May 28, 2014
Research found that just 25% of those living in gluten-free households ci ...
- Samsung Tries To Preempt Apple With Open Mobile Health Platform
Mobile Marketing Daily, Steve Smith - Thursday, May 29, 2014
Samsung is moving aggressively into the personal health monitoring space, launching ...
- Eleven, Dignity Health Team Up for Random Acts Of 'Vineness'
MAD, Larissa Faw - Tuesday, May 27, 2014
The "Kind Vine" campaign works by enlisting Vine celebs to spread rand ...
- Hospital Promotes Reducing Cancer Risks
Marketing Daily, Tanya Gazdik - Tuesday, May 27, 2014
The campaign strategy for Seattle Cancer Care Alliance borrows from current motivation ...
- Michelle Obama Fights Cuts To School Lunch Standards
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 28, 2014
Michelle Obama pushed back yesterday against push-back from some schools, an associati ...
- How Marketing And Web Evolution Lessons Can Help Providers Serve Customers
Marketing: Health, Chad Capellman - Tuesday, May 27, 2014
I recently had the opportunity to be part of a panel discussi ...
- 5 Tips To Help Healthcare Providers Improve Patient Empowerment
Marketing: Health, Daniella Koren - Friday, May 23, 2014
Which patient is likely to have the best outcome: The one w ...
- QSRs And Healthy Eating
Marketing Daily, Lewis Paine - Thursday, May 22, 2014
Quick Serve Restaurant (QSR) marketers are in a pickle. They are criticiz ...
- A New Kind of Television Advertising - Patients Taking Action
Marketing: Health, Pat Taflinger - Tuesday, May 20, 2014
Television advertising has transformed - and continues to transform - pharmaceutical companie ...
- Frozen Food Brands Launching $90M, 3-Year Campaign
Marketing Daily, Karlene Lukovitz - Thursday, May 15, 2014
The campaign is a response to the category's declining sales in rece ...
- The World's Most Powerful Technology is Not The One You Think
Marketing: Health, Fard Johnmar - Friday, May 16, 2014
It seems as though most everyone is health tech happy these day ...
- Omelet, Healthy Concepts, Hatch Organic Food Brand Betsy's Best
MAD, Larissa Faw - Wednesday, May 14, 2014
Omelet, the LA-based agency, is contributing capital and strategic branding and marketi ...
- Reckitt Adds Three New Shops To Global Roster
MAD, Steve McClellan - Monday, May 12, 2014
Droga5 New York picked up Airwick and Clearasil while Wieden + Kenne ...
- Things To Consider For Marketing Communications Development Under The Affordable Care Act
Marketing: Health, Joe Abruzzo - Tuesday, May 13, 2014
Millions of Americans who could not previously afford health insurance and tho ...
- Health Sites Tackling Mobile Migration
MoBlog, Mark Walsh - Tuesday, May 13, 2014
A recent Millennial Media study on cross-platform consumer habits indicated that peop ...
- GMA Seeking To Overturn Vermont's GMO Labeling Law
Marketing Daily, Karlene Lukovitz - Friday, May 9, 2014
The Vermont law requires food products sold in the state that a ...
- The Merits Of Being 'Season Savvy'
Marketing: Health, John Jarmul - Monday, May 12, 2014
As folk singer Roger McGuire once opined, every season "has a purpo ...
- The Benefit Of Experience
Marketing: Health, Susan Manber - Friday, May 9, 2014
I thought I knew something about oncology. After all, as the he ...
- Whole Foods Feels The Heat
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 8, 2014
Investors appreciated Whole Foods Market founder and CEO John Mackey's candor la ...
- Yielding To Consumer Pressure, Coca-Cola Yanking BVOs
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 6, 2014
In what is being hailed as another victory for consumers who petiti ...
- Show Your Best Customers The Love
Marketing: Health, Andrew Pelosi - Friday, May 2, 2014
Across the country, health plans see both opportunity and an existential thre ...