- Truth's Latest Ad Tactic: Save A Fortune, Stop Smoking
MAD, Larissa Faw - Thursday, August 25, 2016
Two new spots from 72andSunny airing in the upcoming Video Music Awar ...
- Mollie Fund Launches Heartbreaking Ad, 'Mr. Sun'
Out to Launch, Amy Corr - Tuesday, August 23, 2016
Mollie's Fund, an organization that educates young people about melanoma prevention a ...
- Apple Quietly Bought Personal Health Data Startup Gliimpse
Around the Net in Mobile, Gavin O'Malley - Monday, August 22, 2016
Apple’s digital health team has acquired personal health data startup Gliimpse, Fa ...
- Stores Try New Ways To Woo Flu Business
Marketing Daily, Sarah Mahoney - Wednesday, August 17, 2016
Retailers, of course, rely on revenue from shots, with CVS reporting th ...
- Clinton Campaign Addresses Theories About Her Health
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, August 17, 2016
Recently, a number of reports have come out questioning Hillary Clinton’s healt ...
- Brands Responsible For Boys' Body Issues
Around the Net In MAD London, Sean Hargrave - Tuesday, August 9, 2016
Brands must focus on "building emotional resilience" among boys, with new resear ...
- Trump Questions Clinton's Mental Health
Around the Net In Marketing Politics, Philip Rosenstein - Monday, August 8, 2016
At a rally in New Hampshire over the weekend, Donald Trump attack ...
- P&G's Uses Shakespeare For Oral Health Education
Marketing Daily, Aaron Baar - Monday, August 8, 2016
"If you don't take care of your oral health, it will affe ...
- Cigna Targets Expats In Global Campaign
Around the Net In Brand Marketing, Aaron Baar - Friday, August 5, 2016
A digital campaign for the health insurance company aims to reach t ...
- The Backbone of a Social Brand: People and Their Stories
Marketing: Health, Prodeep Bose - Friday, August 5, 2016
Why social strategy must be people-poweredIn the age of amplification ...
- Vermont To Pursue GMO Fight In Regulatory, Not Legal, Arena
Marketing Daily, Karlene Lukovitz - Wednesday, August 3, 2016
While most mainstream food makers and food retailers are celebrating the passa ...
- Ricola, Pentatonix Team For Tour
Marketing Daily, Aaron Baar - Wednesday, August 3, 2016
As part of the partnership, the a cappella group sings the brand ...
- SnakeBite911 Offers Aid If Bitten By A Snake
Out to Launch, Amy Corr - Wednesday, August 3, 2016
Random iPhone App of the week: Too bad the friend in t ...
- Philips Unveils $250 Health Watch
Around the Net in Mobile, Gavin O'Malley - Tuesday, August 2, 2016
Philips is launching a new line of personal health devices, including ...
- IBM Battles Zika With Social Data
The Social Graf, Erik Sass - Monday, August 1, 2016
IBM is putting the power of big data at the disposal ...