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Results for hispanics
Q&A: AT&T Director of Hispanic Advertising Mariel Llenza
Marketing Daily, Aaron Baar - Sunday, July 27, 2014
Mariel Llenza, director of Hispanic advertising at AT&T Mobility, answered questions about ...
Why A Rise In Hispanic Travel Could Mean A Win For The Travel Industry
Engage:Hispanics, Mario Carrasco - Thursday, July 24, 2014
Summer is in full swing! The kids are out of school, the ...
To Win Hispanics, Brands Need Customized Strategies
Marketing Daily, Sarah Mahoney - Thursday, July 17, 2014
Major brands know they need to more effectively target Hispanic consumers, who ...
The 5 Tiers Of Soccer Retail Activation - And What's To Come
Engage:Hispanics, Roberto Siewczynski - Thursday, July 17, 2014
Every four years we have a FIFA World Cup. And every four ...
Denny's Launches Spanish Facebook Page
MAD, Larissa Faw - Monday, July 14, 2014
The company will offer original, and curated content designed to actively engage ...
Marketing To U.S. Hispanics Is Like The Offside Rule In Soccer
Engage:Hispanics, Alberto Navas - Thursday, July 10, 2014
Some rules in soccer, as in other sports, are based on absolutes: ...
Beyond Best Practices: Engaging With Social Media
Engage:Hispanics, Jeri Smith - Wednesday, July 9, 2014
By now, marketers are well aware that the U.S. Hispanic population is ...
Chevrolet Launches 4G LTE With Fireworks, New Spots
Marketing Daily, Karl Greenberg - Monday, July 7, 2014
General Motors has been planning its first-mover play in the connected-car realm ...
Wendy's Offers New Twist On Pretzel Love Songs
Marketing Daily, Karlene Lukovitz - Monday, July 7, 2014
The first new video, featuring cliched scenes like a young couple singing ...
2014 FIFA World Cup: The Newest Digital Cross-Cultural Brand
Engage:Hispanics, Jose Villa - Thursday, July 3, 2014
In the last year, I have introduced a new approach to marketing, ...
Telemundo, Sony Strike TV Production Deal
MediaDailyNews, Erik Sass - Tuesday, July 1, 2014
Telemundo has tapped Sony Pictures Television to produce three new prime-time series ...
Honda Latino Campaign 'Un Buen Fit' For Fit
Marketing Daily, Karl Greenberg - Friday, June 27, 2014
The campaign involves several TV spots starring the up-and-coming wild man comedian ...
MiTu Raises $10 Million, Expands Ops And Production Facilities
MediaDailyNews, Erik Sass - Friday, June 27, 2014
MiTu, a digital video network targeting Hispanic millennials, has raised $10 million ...
How U.S. Hispanics View The World Cup: What Marketers Need To Know
Engage:Hispanics, Mario Carrasco - Thursday, June 26, 2014
Everybody's talking about this year's World Cup. Next to the Olympics, the ...
Media Portrayals of Hispanics Skewed
MediaDailyNews, Erik Sass - Monday, June 23, 2014
U.S. Hispanic spending power is climbing fast, now closing in on $1.5 ...
Entravision Buys Pulpo Media, Enhances Digital Ad Capabilities
MediaDailyNews, Erik Sass - Friday, June 20, 2014
Spanish-language broadcaster Entravision has acquired Pulpo Media, which offers digital advertising services ...
Investing In TV Companies? Choose Wisely
TV Watch, Wayne Friedman - Monday, June 23, 2014
What's your TV investment pleasure: sports TV or Spanish-language TV? Sending up ...
Latino MiTu Raise $10 Million In Financing Expansion
Around the Net in Video, P.J. Bednarski - Friday, June 20, 2014
MiTu, the multi-channel network that appeals to a multi-cultural YouTube audience has ...
Comic Nick Thune Answers Questions For Honda Fit
Marketing Daily, Karl Greenberg - Thursday, June 19, 2014
The campaign, via agency of record RPA, puts the focus on the ...
What Shopper Marketers Can Learn From Hispanic Shopping Malls
Engage:Hispanics, Roberto Siewczynski - Thursday, June 19, 2014
About a decade ago, I read in Icono Culture about a trend ...
Chevrolet Kicks Off Spanish-Language Ads For Soccer
Marketing Daily, Karl Greenberg - Tuesday, June 17, 2014
Chevy is launching a raft of new ads for the Hispanic market ...
Hispanic Millennials Comfortable With English And Spanish Media
MediaDailyNews, Erik Sass - Tuesday, June 17, 2014
It's not news that Hispanic millennials born in the U.S. are more ...
NY Lottery Predicts The Future
Marketing Daily, Aaron Baar - Saturday, June 14, 2014
The New York Lottery is targeting Millennials with a campaign that posits ...
Univision In Talks For Possible Sale
MediaDailyNews, Wayne Friedman - Friday, June 13, 2014
The dominant Spanish-language TV network group Univision Communications has been talking to ...
Futbol Will Be No. 1 In U.S.
Marketing Daily, Karl Greenberg - Friday, June 13, 2014
Soccer, futbol, whatever, will be the number one sport in the U.S. ...
The World Cup, A Total Market Opportunity
Engage:Hispanics, Lee Vann - Thursday, June 12, 2014
Three things are clear. Total market has dominated the multicultural marketing dialogue ...
Chrysler 'Makes' A Campaign For The 2015 Chrysler 200
MAD, Larissa Faw - Friday, June 6, 2014
With its agency The Richards Group, the car maker is launching a ...
New Chrysler Campaign Says 'We Built This'
Marketing Daily, Karl Greenberg - Saturday, June 7, 2014
The Chrysler brand on June 7 launched the main body of its ...
ImpreMedia Gives 'El Diario' A Design Makeover
MediaDailyNews, Erik Sass - Friday, June 6, 2014
"El Diario La Prensa," the venerable Hispanic newspaper founded in 1913, is ...
Futurecasting Latino Millennials And The New Initiative
Engage:Hispanics, Jose Villa - Thursday, June 5, 2014
More organizations are paying attention to Hispanics and Hispanic Millennials are drawing ...
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