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Results for 2009
Goya Donates Food, Toys For Holidays
Marketing Daily, - Wednesday, December 30, 2009
In collaboration with the New York Mets, Goya Foods has donated 5,000 ...
P&G Sales Drive Targets Hispanics
Around the Net In Brand Marketing, Thom Forbes - Monday, December 28, 2009
10 Things Retailers Should Know
Engage:Hispanics, Alvaro Cabrera - Thursday, December 24, 2009
1. U.S. Hispanic spending power growth has significantly outpaced non-Hispanic with an ...
Research Brief, Jack Loechner - Wednesday, December 23, 2009
Part of a Pew Research Center series of reports exploring the behaviors, ...
It's The Allocation, Stupid
Engage:Hispanics, Wilson Camelo - Thursday, December 17, 2009
To allocate budgets properly, however, requires an honest look at and understanding ...
Johnnie Walker Launches N.J. Campaign
Marketing Daily, - Wednesday, December 16, 2009
Johnnie Walker Black Label is launching a new campaign focusing on the ...
Telemundo Creates National Public Affairs Show
Around the Net In Media, Fern Siegel - Monday, December 14, 2009
Telemundo, the NBC Universal-owned Spanish language network, announced a major news initiative ...
Pew: Spanish Media May Compete For Latino Youth
MediaDailyNews, David Goetzl - Friday, December 11, 2009
New research shows potentially mixed results for Spanish-language media. Nearly one-fifth of ...
A Year Of Social Media Marketing
Engage:Hispanics, Felipe Korzenny, Lee Vann - Thursday, December 10, 2009
In the past year, usage of social networking websites has exploded among ...
Univision Launches TV Production Studio
MediaDailyNews, Erik Sass - Monday, December 7, 2009
Univision is upping its investment in original content with the launch of ...
Segment Is Key Part Of The 'New General Market'
Engage:Hispanics, Jennifer Woods - Thursday, December 3, 2009
As the overall demographic landscape continues to evolve, and the "general market" ...
Coors Light Sponsors Daddy Yankee Events
Marketing Daily, - Wednesday, December 2, 2009
The series of "Coors Light En Exclusiva" VIP events will promote the ...
Univision Launches New Ad Network
Around the Net In Media, Fern Siegel - Monday, November 30, 2009
Univision is kicking off its own mini ad network, though it hopes ...
Starcom Names Gadsby New Multicultural/Latin America Boss
MediaDailyNews, Erik Sass - Monday, November 30, 2009
Starcom Mediavest Group has named Monica Gadsby to the newly created role ...
Year-End Sales Events Beckon Buyers
Marketing Daily, Karl Greenberg - Wednesday, November 25, 2009
Kelley Blue Book's latest Market Intelligence survey of in-market new-car shoppers suggests ...
Coke Opens Happiness Via Educational Promotion
Engage:Hispanics, Joe Kutchera - Wednesday, November 25, 2009
"This promotion provides a tangible tool for being able to attain that ...
T-Mobile Targets Hispanics With New Plan
Marketing Daily, - Thursday, November 19, 2009
T-Mobile has introduced a prepaid calling plan called the T-Mobile Complete, available ...
DOOH Effectively Reaches Latinos On The Go
Engage:Hispanics, Rob Gorrie - Thursday, November 19, 2009
Hispanic consumers are among the highest indexing profile of those who notice ...
Coke Targets Multicultural Communities Year Round
Marketing Daily, David Goetzl - Thursday, November 19, 2009
Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision and ...
Wag The Dog
Marketing: Sports, Tom Cordova - Tuesday, November 17, 2009
If the sponsorship being considered is official status with one of the ...
Univision, YouTube Partner For Extensive Programming Deal
MediaDailyNews, Wayne Friedman - Monday, November 16, 2009
Univision says its TV program agreement with YouTube is one of the ...
MRI Links With Geoscape, Offers Hispanic Segmentation
MediaDailyNews, - Monday, November 16, 2009
Media researcher Mediamark Research & Intelligence (MRI) last week announced that Geoscape's ...
Meet Tony, The Intern
Engage:Hispanics, Lee Vann - Thursday, November 12, 2009
Here is a snapshot of today's Hispanic online market. ...
Stanley Works Launches Hispanic Program
Marketing Daily, - Monday, November 9, 2009
Tool maker Stanley Works is launching a national Hispanic outreach program called ...
Build A Word-Of-Mouth Campaign
Engage:Hispanics, Jose Villa - Thursday, November 5, 2009
While the exact approach to driving product trials and word of mouth ...
'Los Simuladores': Second Cinelatino Series Hits U.S.
MediaDailyNews, - Wednesday, November 4, 2009
"Los Simuladores" (The Pretenders), the Mexican TV series produced by Sony Pictures ...
Beyond Acculturation II
Engage:Hispanics, Lauren Romero - Thursday, October 29, 2009
Now, marketing to Latinos gets beyond language to consider "retro-acculturation" and cultural ...
Time Warner Launches First Hispanic On-Demand Channel
MediaDailyNews, Erik Sass - Friday, October 23, 2009
Univision and Time Warner Cable are partnering to launch a new video-on-demand ...
Wal-Mart Cuts Prices For Holidays; Stores Will Get Smaller
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 22, 2009
Wal-Mart will reduce prices by hundreds of millions of dollars this holiday ...
Multicultural, Global And Mobile: Western Union
Engage:Hispanics, Joe Kutchera - Thursday, October 22, 2009
"Thomas Friedman's 'The World Is Flat' epitomizes Western Union," CMO Gail Galuppo ...
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