- Look For Opportunity In The Financial Sector
Engage:Hispanics, Patricia Graham - Thursday, July 30, 2009
We must move beyond the heavy research focus on the percentage ...
- Allstate's Spanish-Language Efforts Target Economy
Marketing Daily, Tanya Gazdik - Monday, July 27, 2009
Two spots, "Cobbler" and "Toothpaste," broke in February and were joined ...
- How To Grow Your E-Commerce Business
Engage:Hispanics, Joe Kutchera - Thursday, July 23, 2009
By listening and responding to the millions of visitors to U.S. Hispan ...
- Fifth Third Expands Hispanic Effort
Marketing Daily, Tanya Gazdik - Tuesday, July 21, 2009
The campaign combines advertising, community programming and public relations efforts. The ba ...
- Ryan's Launches First System-Wide Marketing Effort
Marketing Daily, - Friday, July 17, 2009
Ryan's Grill Buffet and Bakery has launched the brand's first system-wide marketi ...
- Beyond Acculturation
Engage:Hispanics, Lauren Romero - Thursday, July 16, 2009
For nearly a decade, even those most savvy about marketing to U. ...
- The Hispanic Youth Market - Too Big To Ignore
Engage:Teens, Jose Villa - Thursday, July 16, 2009
According to the U.S. Census Bureau, in 10 years, 62% of a ...
- Verizon Dangles Quinceanera Party
Marketing Daily, - Monday, July 13, 2009
Verizon Wireless is conducting its second annual My Fabulous 15 contest, offeri ...
- Hispanics Give Higher Product Ratings In Study
Marketing Daily, - Friday, July 10, 2009
Hispanics, particularly those who have recently arrived in the U.S., give high ...
- How To Build Mom Brand Evangelists
Engage:Hispanics, Cynthia Nelson - Thursday, July 9, 2009
Building a loyal, viral and active mom evangelist happens over time. ...
- Hispanic Ad Association Joins MRC
MediaDailyNews, Erik Sass - Wednesday, July 8, 2009
Motivated by concern over ratings issues involving Arbitron's Portable People Meter, ...
- Ads Up: Hispanic TV Advertising Rises 3% In 2008
MediaDailyNews, Wayne Friedman - Tuesday, July 7, 2009
Spanish-language TV advertising posted a slim 3% gain in 2008 versus 200 ...
- California Milk Processor Board Tries Poetry
Marketing Daily, - Wednesday, July 1, 2009
The effort, via Grupo Gallegos, involves three 45-second video poems that a ...