- NBA Reaches Out To Hispanics With Enebea
Marketing Daily, Karl Greenberg - Monday, October 19, 2009
The campaign includes television, radio and online advertising, a Web site, speci ...
- Social Comes Naturally To The Peer-Driven
Engage:Hispanics, Katherine O'Hara - Thursday, October 15, 2009
While few marketers proactively target ethnic minorities, even fewer connect through soci ...
- Citibank Launches Citi Mobile En Espanol
Marketing Daily, Tanya Gazdik - Monday, October 12, 2009
Hispanics are among the most active mobile Web users in the Unit ...
- Implications Of Yahoo Microsoft Search Deal
Engage:Hispanics, Lee Vann - Thursday, October 8, 2009
Yahoo and Microsoft's recently announced a search partnership where Microsoft's newest sear ...
- Build A Community Online
Engage:Hispanics, Jose Villa - Thursday, October 1, 2009
Building a Hispanic online community involves shifting how most marketers think abo ...
- $40B In Cross-Border Latino Retail Revenue
Engage:Hispanics, Joe Kutchera - Thursday, September 24, 2009
As the penetration rates of digital media increase, Mexican consumers will ha ...
- Ipsos Launches Hispanic Research Center
Marketing Daily, - Wednesday, September 23, 2009
The Chicago-based public affairs agency expects the center will provide "valuable mark ...
- A Deeper Drill-Down Into the US Hispanic Market
Research Brief, Jack Loechner - Friday, September 18, 2009
According to a blog from Ethnic Technologies, prepared by Candace M. Kenned ...
- Mobile Ads Rise In Argentina
Engage:Hispanics, Chris Brassington, Matthew Garlick - Thursday, September 17, 2009
As mobile Internet usage continues to grow in Argentina and Latin Americ ...
- Estrella TV Broadens National Reach
MediaDailyNews, - Monday, September 14, 2009
Liberman Broadcasting, the largest privately held, minority-owned Spanish-language broadcaster in the Unit ...
- Target Intros Hispanic 'Dream In Color' Campaign
Marketing Daily, - Thursday, September 10, 2009
To celebrate Hispanic Heritage Month, which starts Sept. 15, Target says ...
- Online Publishers Get Social
Engage:Hispanics, Lee Vann - Thursday, September 10, 2009
I recently had the opportunity to chat with Kevin Conroy, president ...
- Glowing: Focus Pushes '9' With Newspaper Rack Cards
Marketing Daily, Aaron Baar - Thursday, September 10, 2009
Looking to ape the fantastical look of its new animated movie "9 ...
- Look To Family Healthcare
Engage:Hispanics, Cynthia Nelson - Thursday, September 3, 2009
With over 25% of births in the U.S to Spanish-speaking parents, the ...
- T-Mobile Dials Up Mariachi
Marketing Daily, - Thursday, August 27, 2009
The San José Mariachi and Mexican Heritage Festival, a Latin music eve ...
- Rethink The Market
Engage:Hispanics, Gavin Johnston - Thursday, August 27, 2009
It is the companies who can think creatively and act quickly th ...
- 'Idol' Redo: Univision Launches "¡Viva el Sueño!"
MediaDailyNews, Erik Sass - Wednesday, August 26, 2009
Univision is launching a Spanish-language musical talent competition August 30 loosely model ...
- What Does Engagement Really Mean?
Engage:Hispanics, Jose Villa - Thursday, August 20, 2009
Whether its Hispanic agencies forgoing their corporate Web sites for Facebook pag ...
- Hispanic Market Critical To Bounty, Charmin's Success
Around the Net In Brand Marketing, Thom Forbes - Monday, August 17, 2009
As Procter & Gamble's associate marketing director overseeing multicultural marketing for Bount ...
- Sam's Opens Más Club In Houston Market
Around the Net In Brand Marketing, Thom Forbes - Monday, August 10, 2009
The Más Club that Wal-Mart opened in Houston on Thursday is pa ...
- What Race Are Hispanics?
Engage:Hispanics, Juan Tornoe - Thursday, August 6, 2009
With all this in mind, I'm sure you are now asking, "W ...
- New Spots Hone Boost Mobile's Hispanic Effort
Marketing Daily, Aaron Baar - Wednesday, August 5, 2009
"Hispanic consumers know all too well that things in life are painful ...
- Sega Launches Largest Hispanic Effort For Wii Title
Marketing Daily, Aaron Baar - Saturday, August 1, 2009
The marketing effort includes print advertisements in Hispanic publications such as Latin ...
- Look For Opportunity In The Financial Sector
Engage:Hispanics, Patricia Graham - Thursday, July 30, 2009
We must move beyond the heavy research focus on the percentage ...
- Allstate's Spanish-Language Efforts Target Economy
Marketing Daily, Tanya Gazdik - Monday, July 27, 2009
Two spots, "Cobbler" and "Toothpaste," broke in February and were joined ...
- How To Grow Your E-Commerce Business
Engage:Hispanics, Joe Kutchera - Thursday, July 23, 2009
By listening and responding to the millions of visitors to U.S. Hispan ...
- Fifth Third Expands Hispanic Effort
Marketing Daily, Tanya Gazdik - Tuesday, July 21, 2009
The campaign combines advertising, community programming and public relations efforts. The ba ...
- Ryan's Launches First System-Wide Marketing Effort
Marketing Daily, - Friday, July 17, 2009
Ryan's Grill Buffet and Bakery has launched the brand's first system-wide marketi ...
- Beyond Acculturation
Engage:Hispanics, Lauren Romero - Thursday, July 16, 2009
For nearly a decade, even those most savvy about marketing to U. ...
- The Hispanic Youth Market - Too Big To Ignore
Engage:Teens, Jose Villa - Thursday, July 16, 2009
According to the U.S. Census Bureau, in 10 years, 62% of a ...