- P&G's Pampers Talks To Hispanics With 'Miracle' Plug
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 31, 2010
The effort, which supports Latina moms, involves the Madrinas network that ai ...
- Minorities Over-Index in Multiplatform TV Viewing
MediaDailyNews, Erik Sass - Monday, December 27, 2010
While broadband penetration in general has lagged among Asian, African-American and Hispan ...
- Sony TV Launches Online Ad Platform
MediaDailyNews, Fern Siegel - Thursday, December 23, 2010
Sony Pictures Television kicked off its online platform for Latin America, whi ...
- Simple Guide To SEO For U.S. Hispanic And Latin American Markets
Engage:Hispanics, Sebastian Aroca - Thursday, December 23, 2010
To reach these markets, you can use a combination of local S ...
- Tecate Calls For 'Restraint' In Holiday Effort
Marketing Daily, - Wednesday, December 22, 2010
The program's messages will air across the U.S. on Univision Radio statio ...
- Hispanics' Mobile Growth = Opportunity Knocking
Marketing Daily, Aaron Baar - Tuesday, December 21, 2010
Marketers looking to reach the growing Hispanic community in the United Stat ...
- Census: Hispanic Population Is Booming
MediaDailyNews, Erik Sass - Tuesday, December 21, 2010
The Hispanic population of the United States is growing by leaps a ...
- Media Planning: Flaster Becomes SVP, Telemundo
MediaDailyNews, David Goetzl - Tuesday, December 21, 2010
Lee Flaster has taken on an expanded role at Telemundo in i ...
- Trends: Hispanic Mobile Use Rises 26%
MediaDailyNews, Erik Sass - Monday, December 20, 2010
Hispanics are catching up to the rest of the population in mobi ...
- Cinelatino Welcomes 2011 With Key Latin Films
MediaDailyNews, - Thursday, December 16, 2010
Cinelatino, a leading Spanish-language movie channel, begins 2011 with a marathon ...
- Generation N, The New General Market
Engage:Hispanics, Richie and Lucia Matthews - Thursday, December 16, 2010
The U.S. Hispanic market has reached a tipping point. Current trends sugge ...
- 'Soy tu duena's' Success Reflects Growing Hispanic Audience
Around the Net In Media, Fern Siegel - Tuesday, December 14, 2010
"Soy tu duena" is the most-watched telenovela on Univision in nearly ...
- Univision Taps Lee, Brown To Head News and Sports
MediaDailyNews, - Friday, December 10, 2010
Univision Communications has named Isaac Lee president of news and Alexander "Sand ...
- Groupon Latino?
Engage:Hispanics, Lee Vann - Thursday, December 9, 2010
Last week, Groupon turned down a $6 billion bid from Google. T ...
- Leading With Digital
Engage:Hispanics, Jose Villa - Thursday, December 2, 2010
Leading with digital in the Hispanic market is not about irrationally abandoni ...
- Beyond Demographics: The Online World Of Young Hispanics
Engage:Hispanics, Nancy Tellet, Jose Tillan - Monday, November 22, 2010
Our research presented at the Association of Hispanic Advertising Agencies annual conferen ...
- Telemundo, AuditionBooth Embark On Talent Search
MediaDailyNews, - Monday, November 22, 2010
Telemundo Communications Group, a producer of content for Hispanics in the U. ...
- Clear Signal: Univision Signs For Arbitron PPM
MediaDailyNews, Erik Sass - Monday, November 22, 2010
The long dispute between Arbitron and minority radio broadcasters may finally ...
- That's Entertainment; The Hispanic Expectation of Online Advertising
Research Brief, Jack Loechner - Tuesday, November 23, 2010
Findings presented by comScore chief research officer Josh Chasin, "A Closer Lo ...
- Univision's 5-Year Plan: No. 1 U.S. Network
MediaDailyNews, David Goetzl - Friday, November 19, 2010
Cesar Conde didn't swat away suggestions that Univision could outperform all competito ...
- Hispanics More Receptive To Online Advertising
MediaDailyNews, Wayne Friedman - Thursday, November 18, 2010
Online Hispanic consumers tend to be younger than non-Hispanic consumers -- a ...
- Reaching The 'New Mainstream' Via Social Media
Engage:Hispanics, Joe Kutchera - Thursday, November 18, 2010
One marketer who clearly sees the growth of multicultural audiences converging wi ...
- Citadel Up, SBS Down in 3Q
MediaDailyNews, Erik Sass - Monday, November 15, 2010
More evidence comes this week that radio is enjoying a tentative recover ...
- Dodge To Back Grammys With Hispanic Push
Marketing Daily, - Thursday, November 11, 2010
As part of its exclusive auto sponsorship of the Grammy Awards tonigh ...
- Five Things Mark Lopez Should Do At Google
Engage:Hispanics, Lee Vann - Thursday, November 11, 2010
Marketers looking to reach the growing Hispanic market should be excited abo ...
- Univision Up 9.1%: Digital Soars
MediaDailyNews, David Goetzl - Friday, November 5, 2010
Univision Communications pulled in 22% more in upfront dollar commitments than ...
- Tecate Backs 'Pac'-d Month of Boxing
Marketing Daily, Karl Greenberg - Thursday, November 4, 2010
The timing is good for Mexican beer brand Tecate -- as mo ...
- Precision Is The Key To Reaching Hispanics Today
Engage:Hispanics, Jose Villa - Thursday, November 4, 2010
The $1 trillion Hispanic market has grown and matured to the poi ...
- American Airlines Effort Aimed At Hispanics
Marketing Daily, Tanya Gazdik - Wednesday, November 3, 2010
Because buying power is projected to be $1.4 trillion by 2013 a ...
- Univision Wields Big Political Power in Spanish Media
Around the Net In Media, Fern Siegel - Tuesday, November 2, 2010
Pres. Obama and his wife' twin appearances on "Piolín por la Mañana ...