- Eva Longoria Parker Fronts Pepsi's 'Yo Sumo' Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 30, 2010
Pepsi is using actress Eva Longoria Parker to spread the words " ...
- Entravision Expands Digital Sales
MediaDailyNews, - Monday, March 29, 2010
Entravision is expanding its digital team in Denver, adding J. Basil Dannebo ...
- New Mobile Audience Segments Aimed At Targeting
Online Media Daily, Mark Walsh - Tuesday, March 30, 2010
Are the consumers you're trying to reach on mobile phones part ...
- Narrowing The Divide
Engage:Hispanics, Alice Gomez - Thursday, March 25, 2010
U.S. Hispanics lead the way in breaking through the digital divide. ...
- Half of U.S. Advertisers Missing Trillion Dollar Hispanic Market
Research Brief, Jack Loechner - Tuesday, March 23, 2010
According to a new Hispanic marketing trends survey, commissioned by the Hispan ...
- How Much Do We Really Know About Mexico?
Engage:Hispanics, Dian Hasan - Thursday, March 18, 2010
This is America's closest neighbor with a true foreign culture, providing ...
- Multicultural Ad Spending Drops, Cable Bright Spot
MediaDailyNews, Wayne Friedman - Friday, March 12, 2010
Multicultural advertising spending sank across the board in 2009 with one exceptio ...
- Online Expectations Lost In Translation
Engage:Hispanics, Lee Vann - Thursday, March 11, 2010
Most Hispanics expect Hispanic websites to be poor quality and, as resul ...
- Comcast To Stream Bulls Games
Around the Net In Media, Fern Siegel - Tuesday, March 9, 2010
Comcast SportsNet will provide Chicago-area cable subscribers with the ability to stre ...
- Univision Reworks News, Entertainment Structure
MediaDailyNews, Wayne Friedman - Monday, March 8, 2010
Univision is shaking up the news, entertainment structure. Alina Falcon has be ...
- T-Mobile Kicks Off Hispanic Soccer Effort
Marketing Daily, Tanya Gazdik - Thursday, March 4, 2010
Support for the campaign and sweepstakes includes in-store promotions, retail events a ...
- Changing World Of Hispanic Direct Response
Engage:Hispanics, Jose Villa - Thursday, March 4, 2010
Performance platforms in Hispanic digital media will radically change and grow Hispan ...
- Penney To Kick Off New Campaign During Oscars
Marketing Daily, Sarah Mahoney - Monday, March 1, 2010
While the Plano, Tex.-based retailer has spent as much of the recessi ...