- The New Brand Marketing = Content Online
Engage:Hispanics, Joe Kutchera - Thursday, August 26, 2010
Que Rica Vida, General Mills' Spanish-language website, aims to serve its audien ...
- How To Build A Successful Mobile Campaign
Engage:Hispanics, Justin Siegel - Thursday, August 19, 2010
To some, mobile is unpredictable, new. There's still an element of hesitati ...
- English-Speaking Hispanics Tune Into Spanish TV, Radio
Around the Net In Media, Fern Siegel - Thursday, August 12, 2010
An Associated Press-Univision poll finds many English-speaking Hispanics turn frequently to Spanish-langua ...
- AT&T Launches Branded Promo, Paparazzi
Marketing Daily, Erik Sass - Friday, August 13, 2010
AT&T is launching a branded promotion developed with Azteca America, one ...
- Azteca Debuts AT&T Branded Cross-Platform Celebrity Blog
MediaDailyNews, Erik Sass - Thursday, August 12, 2010
Azteca America, one of the nation's leading Latino broadcasters, announced the offici ...
- The Digital Divide Represents An Opportunity
Engage:Hispanics, Lee Vann - Thursday, August 12, 2010
Although the report from Pew signals a serious social issue, I leverag ...
- Farmers Insurance Highlights 'Right Fit' Coverage
Marketing Daily, Tanya Gazdik - Wednesday, August 11, 2010
Farmers Insurance will launch a new national Hispanic ad campaign Aug. ...
- Rentrak To Add Data From 4.3 Million Homes, Aids Hispanic Nets
MediaDailyNews, David Goetzl - Tuesday, August 10, 2010
Rentrak is set to add set-top-box data from 4.3 million homes ...
- Telemundo Launches Spanish-Language DO Network
MediaDailyNews, Erik Sass - Thursday, August 5, 2010
Telemundo is positioning itself at the intersection of two trends -- t ...
- Rincon To Ad Sales Director, LATV
MediaDailyNews, - Thursday, August 5, 2010
LATV Networks, the three-year-old national Hispanic television network, hired Andres Rincon ...
- Hispanics And E-commerce
Engage:Hispanics, Jose Villa - Thursday, August 5, 2010
As technology advances, and Hispanics continue to show a propensity towards ear ...
- Girl Scouts Debuts Brand Campaign, Adds Hispanic Component
MediaDailyNews, - Tuesday, August 3, 2010
Girl Scouts of the USA is debuting long-term, multichannel brand campaign design ...