- Look For Surge In Spanish SEO Demand
Engage:Hispanics, Sebastian Aroca - Thursday, September 30, 2010
while it's clear that consumers are neither one dimensional nor language-centric, f ...
- Diversity Panelists Sound Multicultural Alarm
Marketing Daily, Karl Greenberg - Wednesday, September 29, 2010
Marketers should loosen their purse strings now to research their diversity consumer ...
- Universal Turns To Folklore To Woo Latinos For Halloween
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 29, 2010
The theme park is adding a character based on the Latin Americ ...
- Goya Has A New Plan To Reach The General Market
Around the Net In Brand Marketing, Thom Forbes - Friday, September 24, 2010
Goya Foods, whose canned beans, jars of olives and adobo seasoning ha ...
- Univision Rebrands NFL Site, Traffic Increasing
MediaDailyNews, David Goetzl - Thursday, September 23, 2010
Partners Univision and the NFL have rebranded the Spanish-language Web site th ...
- Make Certain You're Speaking Their Language
Engage:Hispanics, George P. Rimalower - Thursday, September 23, 2010
Marketing communications inherently seek to educate and to persuade. There's no reas ...
- Univision Relaunches Station Web Sites
MediaDailyNews, Erik Sass - Monday, September 20, 2010
Univision Communications is re-launching all 72 Web and mobile sites for t ...
- Multi-Platform Beringer Campaign Breaks New Ground
Engage:Hispanics, Karlene Lukovitz - Thursday, September 16, 2010
Obviously, Beringer sees its pilot campaign, which will continue through the e ...
- Nielsen: One-Quarter of Bilingual Hispanics Watch Spanish-Language TV
MediaDailyNews, David Goetzl - Wednesday, September 15, 2010
As the number of bilingual Hispanics increases, a notable percentage are sti ...
- Univision Beat Broadcast Nets In Key 18-49 Demo
Around the Net In Media, Fern Siegel - Thursday, September 9, 2010
Spanish-language broadcaster Univision made history last week, beating all other broadcast networ ...
- Scott Brand Looks For Hispanic Heroes
Marketing Daily, - Thursday, September 9, 2010
Neenah, Wisc.-based Scott brand is launching a Hispanic corporate goodwill campaign, ...
- Hispanic Online Publishers Turn To Twitter
Engage:Hispanics, Lee Vann - Thursday, September 9, 2010
Like any marketing campaign, succeeding on Twitter requires a well-thought-out strategy a ...
- Toyota Hispanic Campaign Is All About The Decals
Marketing Daily, Karl Greenberg - Tuesday, September 7, 2010
The effort includes Spanish TV spots shot as short documentaries showing Toyo ...
- AT&T U Adds 19 Spanish-Language Channels
MediaDailyNews, - Friday, September 3, 2010
AT&T has expanded the list of Spanish-language viewing options available to custome ...
- Nielsen Projects More Hispanic TV Households
MediaDailyNews, Wayne Friedman - Friday, September 3, 2010
Hispanic TV homes will rise 3%, or 400,000, to 13.4 million f ...
- Social, Sure, But Watch Social Media Behavior
Engage:Hispanics, Jose Villa - Thursday, September 2, 2010
All of these quantitative data are sound and the conclusion is pret ...
- CBeebies Debuts New Season For U.S. Hispanic Market
MediaDailyNews, - Wednesday, September 1, 2010
CBeebies, BBC's pre-school brand, is debuting a new season of "Garth &am ...
- Time To Read Up On The Huge Demographic Shift
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 1, 2010
Chiqui Cartagena, senior vp of multicultural marketing at Story Worldwide and auth ...