- Dunkin' Launches Multi-Platform Hispanic Campaign
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
Dunkin' Donuts' new, all-Spanish-language Hispanic campaign marks the first use of i ...
- To Reach 'New Generation Latinos,' Cultural Nuance Is Key
Engage:Hispanics, Cara O'Flynn - Thursday, March 29, 2012
David Chitel is a pioneer in the bilingual/bicultural Hispanic media and entertainme ...
- Corona Extra, Modelo Especial Target Hispanics
Marketing Daily, Tanya Gazdik - Wednesday, March 28, 2012
Corona Extra and Modelo Especial are launching national campaigns targeting the Hispan ...
- uSamp Launches Hispanic Panel For Ad Research
MediaDailyNews, Erik Sass - Monday, March 26, 2012
Reflecting the growing importance of the U.S. Hispanic marketplace to marketers a ...
- Total Ad Expenditures Stagnate; Spanish-language Media Jumps Through 2011
Research Brief, Jack Loechner - Friday, March 23, 2012
According to Kantar Media Intelligence 2011 Ad Expenditures Data, general market medi ...
- The Ecology And Geography Of Hispanic Consumers
Engage:Hispanics, Juan Aceves - Thursday, March 22, 2012
If we are to be effective in reaching a demographic for i ...
- Saccone To Head MundoFox
MediaDailyNews, Fern Siegel - Tuesday, March 20, 2012
Fox named Emiliano Saccone to head their planned Spanish-language broadcast network, MundoFo ...
- TWC Brings More Baseball Espanol
MediaDailyNews, David Goetzl - Monday, March 19, 2012
As Time Warner Cable is set to launch an all-Spanish language region ...
- American Airlines Teams With Q'VIVA! The Chosen
Marketing Daily, Tanya Gazdik - Sunday, March 18, 2012
American Airlines, the official airline of the show, Q'VIVA! The Chosen, h ...
- ESPN Deportes, Top Hispanic Publisher Reach Deal
MediaDailyNews, David Goetzl - Friday, March 16, 2012
ESPN's Hispanic-targeted network and leading Spanish-language newspaper publisher impreMedia have signed ...
- Abuelas, The New General Market for Social Media
Engage:Hispanics, David Cortes - Friday, March 16, 2012
My digital existence will have to undergo a serious change. Last Sunda ...
- McDonald's #4 Among Top 10 Hispanic Advertisers
Marketing Daily, Karlene Lukovitz - Wednesday, March 14, 2012
McDonald's was the fourth-largest U.S. Hispanic media advertiser in 2011, although i ...
- Univision Joins CIMM
MediaDailyNews, David Goetzl - Tuesday, March 13, 2012
The Coalition for Innovative Media Measurement, the industry initiative now trying ...
- Univision Taps MTV's Molen As EVP-Network Sales
MediaDailyNews, Joe Mandese - Monday, March 12, 2012
Laura Molen has been named executive vice president of network sales ...
- Salem Revs Rise, Entravision Drops
MediaDailyNews, Erik Sass - Friday, March 9, 2012
Salem Communications, which owns a number of radio stations with predominantly Christi ...
- CPG Companies Grow By Targeting Hispanics
MediaDailyNews, Erik Sass - Thursday, March 8, 2012
Marketing efforts targeting Hispanics are correlated with overall revenue growth for consum ...
- Are Online Hispanics Part Of Your 2012 Plans?
Engage:Hispanics, Lee Vann - Thursday, March 8, 2012
Now that we are well into the New Year, I thought ...
- Online Communities Connect Brands with Hispanic Consumers
The Social Graf, Erik Sass - Thursday, March 8, 2012
One of social media's most useful applications is for market intelligence, canvassi ...
- Fox Signs MundoFox Affiliate Agreements
MediaDailyNews, Fern Siegel - Monday, March 5, 2012
Fox International Channels and the RCN Television Group completed initial affiliation agreemen ...
- Kleenex Brings Back 'Atrapa Estornudos'
Marketing Daily, Karl Greenberg - Thursday, March 1, 2012
This year, the company is talking more directly to moms, and dangli ...
- Is There Such A Thing As A Multicultural Consumer Segment?
Engage:Hispanics, Jose Villa - Thursday, March 1, 2012
We hear the term "multicultural" a lot. Marketers, academics, and industry leade ...