- Univision To Launch AM Radio Network
MediaDailyNews, Erik Sass - Thursday, May 31, 2012
Univision will launch a national, Spanish-language AM radio network featuring local, nation ...
- Reaching Today's Bicultural Latinos
Engage:Hispanics, Cara O'Flynn - Thursday, May 31, 2012
New technology and more complex identities will require changes in strategy f ...
- Pharma Marketers Should Speak 'Salud'
Marketing: Health, Eric Talbot - Tuesday, May 29, 2012
The influence of the Latino culture can be witnessed in many face ...
- 'I Am Yasuni': An Example of Multicultural Understanding in Targeting a Market When the Coin Lands On Its Tail
Engage:Hispanics, Juan Aceves - Thursday, May 24, 2012
Brands, advertising agencies, the government, political candidates and anyone else seeking widespre ...
- Order In Spanish, Get Pizza For Free
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 23, 2012
Pizza Patrn, a Dallas-based 104-unit, carry-out pizza chain plans a promotion ...
- MundoFox Expands Reach To Majority Of Hispanic Markets
MediaDailyNews, David Goetzl - Tuesday, May 22, 2012
MundoFox, the Hispanic-targeted network set to launch in August, has added ...
- Azteca America Urges Hispanics To Vote
MediaDailyNews, Erik Sass - Monday, May 21, 2012
Azteca America and its parent company, Grupo Salinas, are partnering with Vo ...
- Hispanic Sports Fans Rising, Sports Advertising Up
MediaDailyNews, David Goetzl - Monday, May 21, 2012
It's not just soccer. From NASCAR to the NFL Draft, growth ...
- Making the Connection
Engage:Hispanics, Mari Provi Florez - Thursday, May 17, 2012
During a recent trip to Los Angeles, two colleagues and I din ...
- Hispanic-Targeted HD Ads Lag General Market
MediaDailyNews, David Goetzl - Wednesday, May 16, 2012
Audiences continue to own more HDTV sets, but the number of a ...
- MTV's TR3s To Debut 8 New Shows
MediaDailyNews, Fern Siegel - Tuesday, May 15, 2012
Tr3s: MTV, Musica y Mas, the bilingual/bicultural entertainment destination for Latinos ...
- Telemundo Ups Original Shows, Olympic Coverage
MediaDailyNews, Steve McClellan - Monday, May 14, 2012
Telemundo, the Comcast-owned Spanish-language media company, is boosting its original program producti ...
- Univision's Upfront Pitch: You Want Hispanics? You Need Us
MediaDailyNews, Steve McClellan - Friday, May 11, 2012
Univision unveiled a multiplatform upfront strategy Friday that includes more than ...
- Univision-Starcom Ink Early Upfront Deal, Shift Media Dollars
MediaDailyNews, Wayne Friedman - Friday, May 11, 2012
Univision says it has made the largest single-agency upfront deal ever wi ...
- CVS Faces Uphill Battle With New Spanish-Language Website
Engage:Hispanics, Lee Vann - Thursday, May 10, 2012
In launching a Spanish language version of its website, CVS is attempti ...
- 7UP Courts Hispanics With Soccer
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 9, 2012
7UP has formed a deal with Alianza de Futbol, the premier Hispan ...
- ABC, Univision To Create New TV News Network, Venture
MediaDailyNews, Wayne Friedman - Monday, May 7, 2012
Rare are those TV efforts that intend to start up new tradition ...
- Hispanic Market Impacts National Landscape Significantly
Research Brief, Jack Loechner - Tuesday, May 8, 2012
According to a new Nielsen report on the Hispanic consumer, the U. ...
- Univision Touts Strong TV, Radio Returns And Younger Demos
MediaDailyNews, David Goetzl - Thursday, May 3, 2012
Univision CEO Randy Falco acknowledged the increased competition in the Spanish-language ...
- Hispanicize 2012 And The New Media 'Emprendedores'
Engage:Hispanics, Jose Villa - Thursday, May 3, 2012
In April I had the opportunity to attend, speak at, and spons ...
- Tr3 Launches Blog To Reach Hispanic Advertisers
Online Media Daily, Fern Siegel - Thursday, May 3, 2012
Tr3s: MTV, Musica y Mas, a bilingual/bicultural entertainment destination for Latinos, ...