- No Need To Feel Intimidated By Market's Supposed Complexity
Engage:Hispanics, JP Theberge - Thursday, April 25, 2013
Some pundits make the case that the Hispanic community is more ...
- Tecate Targets Spanish-Dom U.S. Men
Marketing Daily, Tanya Gazdik - Wednesday, April 24, 2013
Tecate is launching two tongue-in-cheek campaigns targeting Spanish-dominant men in the U.S ...
- State Farm Sponsors Telemundo's Latin Music Awards
MediaDailyNews, David Goetzl - Tuesday, April 23, 2013
State Farm will return for the fifth year in a row ...
- Latin Actor 'Seduces' In Bilingual Pepsi Next Videos
Marketing Daily, Karlene Lukovitz - Monday, April 22, 2013
William Levy, a star among Spanish-speaking audiences worldwide through soap operas, reali ...
- Tecate Bows Spanish-Language Campaign Targeting Men
MediaDailyNews, Erik Sass - Monday, April 22, 2013
Tecate, the Mexican beer brand owned by Heineken, is targeting Hispanic m ...
- Univision's getTV To Air Sony Classic Movies
MediaDailyNews, David Goetzl - Monday, April 22, 2013
Univision's owned-and-operated stations will offer an English-language network as a digital subchanne ...
- A Fourth of Americans Age 6 to 34 Are Hispanic
Research Brief, Jack Loechner - Tuesday, April 23, 2013
According to a new report from Experian Marketing Services, the largest racial/ethn ...
- Telemundo's 'Mundo' Drives GM Product Placement
MediaDailyNews, David Goetzl - Thursday, April 18, 2013
A Telemundo online series touted as a branded entertainment vehicle will aga ...
- Televisa's Galavision Creates 'Caleidoscopio' Identity
MediaDailyNews, Wayne Friedman - Wednesday, April 17, 2013
Televisa's Galavision in Mexico is making alterations to the Spanish-language TV netwo ...
- Taco Bell TV Ad Captures 'First Kiss'
Marketing Daily, Karlene Lukovitz - Tuesday, April 16, 2013
Taco Bell's latest TV ad, for its new Cool Ranch Doritos Loc ...
- What The Narrowing Digital Divide Means
Engage:Hispanics, Lee Vann - Thursday, April 11, 2013
Good news, the digital divide is closing for Hispanics. The Pew Hispan ...
- Beech-Nut, Goya Team On Hispanic Baby Food Line
Marketing Daily, Karlene Lukovitz - Tuesday, April 9, 2013
The introduction of Beech-Nut Goya Baby Food reflects the stats: One-fourth ...
- Multicultural Consumers Wield $1.3 Trillion In Consumer Spending Power
MediaDailyNews, Erik Sass - Friday, April 5, 2013
The total consumer spending power of the U.S. multicultural market -- meani ...
- We're Not The Market
Engage:Hispanics, Jose Villa - Thursday, April 4, 2013
A veteran Hispanic marketing professional gave me sage advice the other da ...
- Dos Equis Creates Early Cinco de Mayo Event
Marketing Daily, Karlene Lukovitz - Thursday, April 4, 2013
Dos Equis is certainly a leading beverage choice on this increasingly popul ...