- Japanese Companies Lead Hispanic Consideration
Marketing Daily, Karl Greenberg - Monday, March 31, 2014
Jack Randall, Univision SVP of business development, says Ford and Toyota spe ...
- Think 'Total Market' For Latino Shoppers
Engage:Hispanics, Roberto Siewczynski - Thursday, March 20, 2014
Marketers chatting up the "total market" concept as it applies to multicultur ...
- Telemundo, Chevy Bow Sports Reality Web Show
MediaDailyNews, Erik Sass - Monday, March 17, 2014
More carmakers are tapping the planet's favorite sport, futbol (soccer to Americans ...
- Hispanics: A Segment Marketers Can't Afford To Ignore
Engage:Moms, Clarisse Cespedes - Friday, March 14, 2014
As a Hispanic woman raising kids in the United States, I'm especial ...
- Latinum Connects Major Brands With Hispanics Through Mobile App
Mobile Marketing Daily, Laurie Sullivan - Thursday, March 13, 2014
Mobile app makers often talk about connecting with a specific audience. Latin ...
- How The Google/comScore Partnership Can Fundamentally Change Latino Marketing
Engage:Hispanics, Lee Vann - Thursday, March 13, 2014
Imagine being able to receive real-time data about the type of conte ...
- Toyota Backs Hispanicize Event In Miami
Marketing Daily, Karl Greenberg - Wednesday, March 12, 2014
The automaker, like most, has boosted spend against the growing Hispanic mark ...
- Allstate Celebrates Life Journey Of Hispanics
Marketing Daily, Tanya Gazdik - Tuesday, March 11, 2014
Allstate Insurance Co. is launching a campaign aimed at Hispanic consumers th ...
- 7Up Goes Electronic To Court Hispanic Consumers
MAD, Larissa Faw - Friday, March 7, 2014
The new campaign, which showcases seven electronic dance artists, is the fir ...
- Hispanic TV Nets Help Spread Obamacare Message
MediaDailyNews, Erik Sass - Friday, March 7, 2014
Hispanic TV nets and publishers joined forces to stage a national to ...
- Research Scratches Surface Of Complex Millennials
Engage:Hispanics, Jose Villa - Thursday, March 6, 2014
In a past article, I introduced the Hispanic Millennial segment as potential ...
- Chipotle Cooks Up Homegrown MLS Deal
Marketing Daily, Karl Greenberg - Monday, March 3, 2014
The keystone component is a national grassroots youth soccer program culminating, duri ...