- Ford Launches Biggest Ever Truck Campaign For 2015 F-150
Marketing Daily, Karl Greenberg - Tuesday, December 30, 2014
The effort, including a comprehensive media buy on Fox news and sport ...
- Affluent Hispanics And Spending ... What You Need To Know
Engage:Hispanics, Mario Carrasco - Friday, December 26, 2014
U.S. Hispanic consumers continue to grow in numbers. And as predicted, th ...
- DirecTV Bows Yaveo Spanish OTT Service
MediaDailyNews, Erik Sass - Tuesday, December 23, 2014
DirecTV continues to bolster its digital Spanish-language offerings with the debut ...
- The Three Kings Of Hispanic Holiday Shopping
Engage:Hispanics, Roberto Siewczynski - Thursday, December 18, 2014
While it's not news that sales during the Christmas holidays can ma ...
- Did White House Steal Cuba Idea From Amazon's 'Alpha House'?
Online Video Daily, P.J. Bednarski - Thursday, December 18, 2014
President Obama's decision to begin normalizing relations with Cuba surprised everybody ...
- Get Your Hispanic Marketing Campaign Right
Engage:Hispanics, Diego Prusky - Tuesday, December 16, 2014
President Obama's recent immigration reform initiative received significant media attention and overwhelmi ...
- Hispanics Are 'Acculturating,' But Only To A Point
Marketing Daily, Tanya Gazdik - Friday, December 12, 2014
"You can't just do a separate campaign in Spanish and think y ...
- Hispanic Online Marketing: 2014 In Review
Engage:Hispanics, Lee Vann - Thursday, December 11, 2014
As we approach the end of 2014, it is always a go ...
- Piolin Returns To Broadcast Radio
MediaDailyNews, Erik Sass - Tuesday, December 9, 2014
Tweetie Bird is back. On Tuesday, Entravision Communications announced that Eddie "Pioli ...
- Telemundo, Mashable Team For Spanish-Language Content Hub
MediaDailyNews, Erik Sass - Tuesday, December 9, 2014
Telemundo and Mashable are joining forces to create a new Spanish-language conte ...
- Hispanics And Millennials Growing Together as Ecommerce Shoppers
Research Brief, Jack Loechner - Wednesday, December 10, 2014
According to a study by Adroit Digital to gain insight into h ...
- Sprint Offers To Cut Competitors' Bills In Half
Marketing Daily, Aaron Baar - Saturday, December 6, 2014
"We think that's where the greatest opportunity is," company rep Dave Mell ...
- Feliz Navidad: Hispanic Holiday Spending Up Sharply
Marketing Daily, Sarah Mahoney - Thursday, December 4, 2014
Robert Passikoff, founder and president of Brand Keys, says: "... the id ...
- 'People En Espanol' Debuts Online Show, La Esquina
MediaDailyNews, Erik Sass - Thursday, December 4, 2014
"People en Espanol" has launched a new twice-weekly online video program, " ...
- Why Atlanta Is The Hottest Hispanic Market
Engage:Hispanics, Jose Villa - Thursday, December 4, 2014
Atlanta seldom comes to mind when most marketers think about the futu ...
- Hispanics Prefer Ads In English, Shopping On Laptop
Marketing Daily, Karl Greenberg - Wednesday, December 3, 2014
Several factors drive the online shopping habits of Hispanic consumers, including bilinguali ...
- Spanish-Language Programs Thrive On Mobile
MoBlog, Erik Sass - Wednesday, December 3, 2014
U.S. Hispanics are big fans of mobile video, judging by a rece ...
- Telemundo Focuses On TeleXitos, New Multicast Network
MediaDailyNews, Wayne Friedman - Monday, December 1, 2014
Telemundo Station Group is launching a new local multicast network: TeleXitos. T ...