- Chevrolet Puts Camera On Focus Groups To Spotlight Its Cars And SUVs
Marketing Daily, Karl Greenberg - Monday, March 30, 2015
Chevrolet says the campaign's first spots, in English and Spanish, will premie ...
- Dr. Pepper, Telemundo Dare Viewers In New Campaign
MediaDailyNews, Erik Sass - Wednesday, March 25, 2015
Dr. Pepper is daring Telemundo viewers to "Try Something New" with ...
- Hispanic Coalition Demands More Hispanics On TV Political Shows
MediaDailyNews, Erik Sass - Thursday, March 26, 2015
With the 2016 election season already in full swing, the Sunday morni ...
- TV Binge Viewing Is The New Normal Among Hispanic Consumers
Engage:Hispanics, Mario Carrasco - Thursday, March 26, 2015
This past winter was brutal. With cities like Boston buried under 1 ...
- Saving Money, Protecting Assets, And Click-To-Call Mobile Ads
SearchBlog, Laurie Sullivan - Monday, March 23, 2015
BIA/Kelsey estimates mobile searches lead to 72 billion annual calls via mobi ...
- Earn An A+ On Your 'Regreso A Clases' Report Card
Engage:Hispanics, Roberto Siewczynski - Thursday, March 19, 2015
If regreso a clases, aka "back to school" (BTS), marketing plays ...
- Honda Goes To YouTube For Hispanic CR-V Campaign
Marketing Daily, Karl Greenberg - Thursday, March 12, 2015
The firm found Paola Celis and Karla Celis, two relatively unknown YouTube ...
- Univision Planning IPO This Year
MediaDailyNews, Erik Sass - Thursday, March 12, 2015
Univision Communications, the nation's biggest Spanish-language broadcaster, is preparing to go publ ...
- CPG Brands Should Start E-Commerce With U.S. Hispanics
Engage:Hispanics, Lee Vann - Thursday, March 12, 2015
Despite clear consumer preferences and major digital disruption in other industries, well-establish ...
- Kraft Rolls Out Recipe Hub, Content Marketing Program For 'Strapped' Consumers
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2015
While budget-conscious -- or what Kraft calls "strapped" -- consumers, along wi ...
- Macy's Adds Some Salsa With Thalia Sodi Spot
Marketing Daily, Sarah Mahoney - Monday, March 9, 2015
Who isn't looking for a fashion refresh in these winter-drab days? ...
- Multicultural Users Still Driving The Smartphone Revolution
MoBlog, Steve Smith - Monday, March 9, 2015
Smartphone penetration is much, much higher among multicultural mobile customers than t ...
- Chrysler Taps Gael Garcia Bernal For Chrysler 200 Campaign
Marketing Daily, Karl Greenberg - Wednesday, March 4, 2015
Fiat Chrysler Automobile's Chrysler brand has tapped actor Gael Garcia Bernal f ...
- Are You Ready? One Third Of The Population Will Be Hispanic By 2050
MediaDailyNews, Karina Dobarro - Thursday, March 5, 2015
More marketers need to realize the gold mine they are sitting ...
- How Hispanic Gen Z Will Change Everything
Engage:Hispanics, Jose Villa - Wednesday, March 4, 2015
As the tail end of millennials turn 21 and graduate from colleg ...