- Publicis Groupe Extends Sapient Tender Offer Deadline For A Second Time
MAD, Steve McClellan - Wednesday, December 24, 2014
The new deadline is Jan. 7. As of Dec. 23, nearly 8 ...
- Havas Acquires Formula
MAD, Steve McClellan - Monday, December 22, 2014
The PR and experiential agency, which is being rebranded Havas Formula, h ...
- WPP's Latest Latin America Shopping Spree
MAD, Steve McClellan - Friday, December 19, 2014
This week WPP acquired three Latin American firms including a market resear ...
- WPP Has Found Its Next Chairman: Roberto Quarta
MAD, Steve McClellan - Wednesday, December 17, 2014
The UK executive will join the WPP board on Jan. 1 ...
- Publicis Groupe Acquires Content Marketing Shop Relevant24
MAD, Steve McClellan - Thursday, December 11, 2014
Based in Boston, R24 develops branded content for companies engaged in t ...
- Publicis Groupe Extends Sapient Tender Offer, Prices $1.6B Bond Offering To Fund It
MAD, Steve McClellan - Tuesday, December 9, 2014
The company has extended its tender offer until Dec. 23. As ...
- Sorrell: Competitors Should Clarify Their Revenue Pictures
MAD, Larissa Faw - Monday, December 8, 2014
WPP CEO Martin Sorrell is urging analysts and investors to force competi ...
- MDC Partners: We Don't Acquire, We Partner
MAD, Larissa Faw - Monday, December 8, 2014
MDC Partners attributes its success to its nimble business model. "We ha ...
- Publicis Groupe's Latest Strategic Plan
MAD, Larissa Faw - Thursday, December 4, 2014
With an emphasis on enabling technology, the new plan centers on consultin ...
- Dentsu Aegis Agrees To Buy Social Shop Tempero
MAD, Steve McClellan - Thursday, December 4, 2014
The agency will become the European arm of ICUC, Dentsu Aegis Network ...
- Holding Company of the Year: Mediabrands
Agency of the Year, Joe Mandese - Tuesday, December 16, 2014
If you were to step back and look at Madison Avenue t ...
- Bollore Group Stock Split Approved; Havas Tender Offer Is Now Open
MAD, Steve McClellan - Tuesday, December 2, 2014
Bollore has proposed a stock offering through two of its subsidiaries th ...
- WPP, IBM Strike Multiyear $1.25 Billion 'Cloud' Accord
MAD, Steve McClellan - Tuesday, December 2, 2014
WPP and IBM have formed a new strategic partnership that includes ...
- Walmart, Best Buy, Home Depot Most Efficient Advertisers
Marketing Daily, Sarah Mahoney - Tuesday, December 2, 2014
With all the marketing hysteria surrounding Black Friday, it's easy to forg ...