Garfield at Large
MediaPost Week in Review
The Agency Business
MAD: MediaPost's Agency Daily
Accounts in Review
Out to Launch
People on the Move
Stan Mack's Real Mad
MAD - London
Online Media, Marketing
Daily Online Examiner
Email Marketing Daily
EU Email Marketing Daily
Email Insider Europe
Mobile Shop Talk
Search Marketing Daily
Social Media & Marketing Daily
The Social Graf
Online Media, Marketing
Data & Targeting Insider
Publishing & Publishers
The Daily Blog
Supply Side Insider
& The Media
Audience Buying Insider
Brand and Product Marketing
Thom Forbes: Top of the News
Engage Target Market Newsletters
Industry Sector Newsletters
Marketing Tools & Strategies
2016 Events Calendar
2017 Events Calendar
November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
Search Insider Summit
December 7 - 10, 2016, UT
Creative Media Awards
January 25, 2017, New York City
Email Insider Summit Europe
January 30 - February 2, 2017, The Alps
TV Insider Summit
October 16 - 19, 2016, Mohonk
Publishing Insider Summit
October 10 - 13, 2016, Austin
OMMA Bots & Chat
September 29, 2016, NYC
September 29, 2016, NYC
September 28, 2016, NYC
September 28, 2016, NYC
September 27, 2016, NYC
September 26, 2016, NYC
OMMA at Advertising Week
September, 2016, NYC
Brand Marketers Summit - Cross-Channel
August 24 - 27, 2016, Lake Tahoe
Programmatic Insider Summit
August 21 - 24, 2016, Lake Tahoe
IoT Marketing Forum
August 3, 2016, NYC
Masters of Media Selling
August 2 - 4, 2016, NYC
Agency of the Year
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Digital Out of Home Awards
Future of Media
Marketing Automotive Awards
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Internet Week
OMMA at SXSW
OMMA Audience Buying
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Online All Stars
Social Media Insider Summit
Video Insider Summit
Creative Media Awards (January 25, 2017, New York City)
OMMA Awards (September 26, 2016, NYC)
Appy Awards (May 17, 2016, NYC)
Marketing Automotive Awards (March 24, 2016, NYC)
Online All Stars (January 27, 2016, NYC)
Agency of the Year (January 21, 2016, NYC)
Digital Out of Home Awards (November 3, 2015, NYC)
Become A MediaPost Member
Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
All Member Directory
Manage My Account
Manage My Subscriptions
Feedback Loop (Comments)
About and Contacts
Forgot your password?
Results for iab mobile
Customers Are Mobile -- Is Your Email Marketing?
EuroMail, Sean Hargrave - Monday, October 17, 2016
There has never been a better time to reach customers now that ...
Mobile's Dominance Means There Are No Channels, Just Screens
London Blog, Sean Hargrave - Wednesday, October 12, 2016
More was spent on mobile in the first half of 2016 than ...
Google Turns On Incognito Mode In iOS Search App
Search Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2016
In a turn of events intended to protect consumers by allowing them ...
Mobile Moves IPS Up The Shiny Object Tech Ladder
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 21, 2016
Location services continue to grow in popularity, and with it the deployment ...
Yelp May Have Violated iPhone Users' Privacy Rights By Uploading Address Books
Daily Online Examiner, Wendy Davis - Tuesday, September 13, 2016
A federal judge has rejected Yelp's argument that it's entitled to prevail ...
Sky Mobile Hands Social And Digital To Adam & Eve/DDB
Around the Net In MAD London, Sean Hargrave - Thursday, September 1, 2016
Soon-to-launch Sky Mobile has appointed Adam & Eve/DDB to handle digital and ...
Google Checks TV Ads' Impact During Olympic Opener, Mobile Searches
Television News Daily, Laurie Sullivan - Monday, August 15, 2016
Despite reports that TV viewership of the 2016 Rio Olympics opening ceremony ...
Is Uber Really This Dumb And Arrogant?
London Blog, Sean Hargrave - Tuesday, August 9, 2016
So just after the UK votes against mass migration, Uber asks Londoners ...
Stand Easy, Marketers -- Digital Detox Is Just Hot Air
London Blog, Sean Hargrave - Thursday, August 4, 2016
Digital marketers have nothing to fear as one in three pretend to ...
Google Profit, Lower CPC, Driven By Mobile Wrapped In Machine Learning, AI
SearchBlog, Laurie Sullivan - Friday, July 29, 2016
Once the "Wild West of the digital marketing frontier," marketers have become ...
Uber Taken To Court By UK Drivers Over Employment Status
Around the Net In MAD London, Sean Hargrave - Wednesday, July 20, 2016
The tribunal hearing brought against the ride-hailing company, which recently celebrated its ...
Google Mobile CPCs For Branded Terms Rise Up To 30%
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 15, 2016
Merkle released data Friday showing how Google's mobile brand cost per clicks ...
Why Real Time Isn't Fast Enough
SearchBlog, Laurie Sullivan - Thursday, June 30, 2016
"Real time" isn't real time in most media. Predictive analysis really isn't ...
IAB Reports Record-Setting Q1 Revenue Of Nearly $16 Billion
MediaDailyNews, Laurie Sullivan - Thursday, June 9, 2016
The Interactive Advertising Bureau reported Thursday that U.S. Internet ad revenue reached ...
YouAppi Updates Its Matching Algorithm, Ups Data
Mobile Marketing Daily, Ben Frederick - Thursday, May 26, 2016
YouAppi, a mobile tech firm specializing in customer acquisition, announced that it ...
Google To Get Rid Of Android Passwords For Biometrics And Trust Scores
Around the Net In MAD London, Sean Hargrave - Wednesday, May 25, 2016
Google plans to get rid of passwords on Android apps by the ...
Adobe Debuts Attribution Model And Virtual Analyst App At EMEA Summit
Search Marketing Daily, Laurie Sullivan - Thursday, May 12, 2016
Adobe has a new approach to attribution based on an algorithmic method ...
The Future Of The Internet Is At Stake With Next-Generation Ad Blocking
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
"Ad blocking at the network level undercuts consumers' ability to control the ...
Search Takes The Majority Of Digital Ad Spend
Search Marketing Daily, Laurie Sullivan - Thursday, April 21, 2016
Search advertising still holds the largest market share, despite only seeing 8% ...
Meet The 360-Degree Rich Media Unit, VR Included
MediaDailyNews, Laurie Sullivan - Thursday, April 14, 2016
With the ability to spin a car 360 degrees in an image ...
New Ad Units Will Empower Publishers To Block The Blockers
London Blog, Sean Hargrave - Wednesday, April 13, 2016
A new mobile unit gives impact but doesn't cover content so publishers ...
Google Introduces Mobile Voice Navigation, Similar To Search
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 12, 2016
A new voice feature from Google for Android devices called Voice Access ...
'Daily Mail' Confirms Potential Bid For Yahoo's Media Assets
Search Marketing Daily, Laurie Sullivan - Monday, April 11, 2016
"The Daily Mail" owner is considering a bid for Yahoo's core assets, ...
Why Don't We Fight Mobile Ad Blockers By Certifying Reputable Publishers?
London Blog, Sean Hargrave - Monday, February 22, 2016
It's the publishers that need to act responsibly, not mobile operators meeting ...
Google AMP Project To Support Ads When It Launches In February
SearchBlog, Laurie Sullivan - Tuesday, January 26, 2016
When the Accelerated Mobile Pages Program (AMP) launches on Google search in ...
Mobile Programmatic -- IAB Uncovers 'Disconnnect' Between Usage And Understanding
Around the Net In MAD London, Sean Hargrave - Wednesday, January 13, 2016
Marketers are increasingly buying mobile programmatically but there is a "clear disconnect" ...
Mobile Programmatic -- The Big Question Nobody Is Asking
London Blog, Sean Hargrave - Wednesday, January 13, 2016
Research showing a disconnect between tech and marketers is one thing, but ...
'NYT' Doubles Down On Digital
Publishers Daily, Erik Sass - Thursday, October 8, 2015
As it looks to the future, The New York Times is focused ...
IAB Finds Search Strongly Influences Those Making Home Improvements
Search Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2015
Search is the No. 1 source for home improvement ideas among Southerners, ...
IDG/Nativo Deal Highlights Why Native Advertising Needs Standards
MediaDailyNews, Laurie Sullivan - Wednesday, August 19, 2015
The native ad platform introduced Wednesday allows marketers to create the ad ...
Page 1 of 3.
Next Articles »
All Archives >
Privacy/Terms & Conditions
©2016 MediaPost Communications. All rights reserved.
1460 Broadway, New York, NY 10036
tel. 212-204-2000, fax 917-591-3261,