- Universal McCann Exec Cohen Thinks IAB Will Put Spotlight On Viewablility This Year
Around the Net in Video, P.J. Bednarski - Tuesday, February 25, 2014
Speaking at the recent IAB Annual Leadership meeting, David Cohen, chief investme ...
- What's Next: Viewability, Reach, Engagement And Brand Marketing
Metrics Insider, Sherrill Mane - Thursday, February 20, 2014
When the ANA, the 4A's and the IAB came together to crea ...
- Major YouTube Channels Starting Their Own Ad Association
Around the Net in Video, P.J. Bednarski - Monday, February 17, 2014
Paul Kontonis, online vet who was instrumental in the beginnings of t ...
- New IAB Chair Thinks Agency Media Buyers Are Lazy
Mediapsssst, Richard Whitman - Monday, February 10, 2014
Don't go after the "drug dealers," he tells agencies, "go after t ...
- IAB Issues Mobile Video Ad Guide
Mobile Marketing Daily, Mark Walsh - Tuesday, February 11, 2014
With mobile video consumption on the rise, the Interactive Advertising Bureau h ...
- Ad Leaders Donate IAB Domain Name To Interactive Advertising Bureau
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 9, 2014
BrightRoll, Collective,Google, MediaMath, Rubicon Project, sovrn, Turn, and Yahoo donated the iab.c ...