- Nearly Half Of All UK Display Is Programmatic, 70% to 80% Share By 2018
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
Programmatic's total share of online advertising in the UK has risen fr ...
- Ad Fraud Guidelines Issued By JICWEBS
Around the Net In MAD London, Sean Hargrave - Thursday, June 18, 2015
UK industry Web standards body JICWEBS has ramped up plans to ro ...
- Click Fraud: Guidelines Are Nice, Prison And Fines Better
London Blog, Sean Hargrave - Thursday, June 18, 2015
We now have the click fraud guidelines and the signatories promising ...
- Re-Fact-Oring Viewability Measurement
Metrics Insider, Sherrill Mane - Wednesday, June 10, 2015
Nearly every day, the same questions arise about why viewability matters ...
- Ad Industry Has To Solve Its VPAID Mobile Hang Ups
Online Video Daily, Irfon Watkins - Monday, June 8, 2015
HTML5 support was not added to VPAID until 2012. The repercussions ...
- IAB Takes Over Viewability Initiative Started By Ad Tech Firms
Online Video Daily, P.J. Bednarski - Monday, June 8, 2015
The Interactive Advertising Bureau today said its Tech Lab will take ov ...
- Yahoo Gives Advertisers More Control Of Viewability, Fraud Verification
MediaDailyNews, Laurie Sullivan - Wednesday, June 3, 2015
Yahoo took another step Wednesday to improve advertising viewability and stop onli ...
- IAB Starts A New Video Board Of Advisors
Online Video Daily, P.J. Bednarski - Thursday, June 4, 2015
The Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellen ...