- The IAB Wants To Hear From You About Standard Ad Units
MoBlog, Gavin O'Malley - Monday, September 26, 2016
The ongoing mobile revolution is forcing marketers to reevaluate, well, pretty mu ...
- IAB Releases New Ad Unit Portfolio For Public Comment
Real-Time Daily, Tobi Elkin - Monday, September 26, 2016
The Interactive Advertising Bureau (IAB) on Monday released an overhaul of t ...
- IBM Watson: Talking To An Ad
Real-Time Daily, Philip Rosenstein - Monday, September 26, 2016
IBM Watson has recently made a foray into consumer marketing, including initi ...
- IAB Excited (And Cautious) About Virtual Reality
VidBlog, P.J. Bednarski - Monday, September 26, 2016
A new report suggests consumers shouldn't keep being told it's the greate ...
- Talent Shortage, Organizational Silos Are Hurdles To Delivering On Data Potential
Real-Time Daily, Tobi Elkin - Wednesday, September 21, 2016
While marketers and agencies are committed to leveraging data throughout their businesse ...
- P&G, Unilever And Google Join Coalition For Better Ads
Around the Net In MAD London, Sean Hargrave - Friday, September 16, 2016
The 'Coalition for Better Ads' aims to take on the "Herculanean tas ...
- Can Brand And Tactical Native Advertising Coexist?
London Blog, Sean Hargrave - Tuesday, September 13, 2016
Native advertising that aggressively pushes sales? Yes, to a point -- b ...