- P&G To Boost Market Spend, Product Innovation In '10
Marketing Daily, David Goetzl - Friday, October 30, 2009
Procter & Gamble indicated Thursday that it will boost marketing spending ov ...
- When It Comes To Innovation, Simplicity Rocks
Marketing Daily, Ted Mininni - Friday, October 23, 2009
If you already have a great product and packaging the consumer continu ...
- P&G Exec: Innovation Needs To Be Purpose-Driven
Marketing Daily, Karlene Lukovitz - Monday, October 19, 2009
P&G exec Melanie L. Healey emphasized the importance of putting in pla ...
- Hershey's Innovation Hampered By Stodgy Trust
Around the Net In Brand Marketing, Thom Forbes - Friday, October 16, 2009
Matthew Boyle writes that Hershey's request on its Web site for "b ...