- Holiday Inn Launching Global $100 Million 'Stay You' Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
It seems like forever ago since Holiday Inn announced a general spruce- ...
- Lipton Yellow Label Intros 'Inspiration' Theme
Marketing Daily, Karlene Lukovitz - Thursday, April 29, 2010
The launch television spot features Lalo Schifrin, a composer, conductor and piani ...
- Electus Juggles 30 Projects, Diller Touts Its Appeal
MediaDailyNews, David Goetzl - Wednesday, April 28, 2010
Ben Silverman's Electus, which marries advertisers and programmers, has some 30 projec ...
- Tone, Epic Partner For Music-Oriented Web Effort
Marketing Daily, Aaron Baar - Tuesday, April 27, 2010
The Tone VideoBox operates like a "modern-day online version of the ju ...
- NBC Launches CMO Program To Tap Outside Expertise
MediaDailyNews, Wayne Friedman - Tuesday, April 27, 2010
NBC Universal's integrated sales marketing's division is kicking off a new projec ...
- Bank of America Sponsors History's 'America'
MediaDailyNews, Wayne Friedman - Monday, April 19, 2010
Cable network History is getting some unusual advertising/programming help for its massi ...
- Bacardi Variety Leverages Facebook, Mobile
Marketing Daily, Karlene Lukovitz - Monday, April 12, 2010
The integrated campaign for Torched Cherry, which combines the flavors of Barbad ...
- IFC Names New Integrated Sales Executives
MediaDailyNews, - Monday, April 12, 2010
IFC and Sundance Channel named Vanessa Benfield senior vice president of partnersh ...
- Ford Intros Integrated Push For F-Series
Marketing Daily, Karl Greenberg - Thursday, April 8, 2010
A new series, which still features Mike Rowe, star of cable sh ...
- Leveraging The Single Point Of Truth In Integrated Media Campaigns
Online Media Daily, Douglas Brooks - Wednesday, April 7, 2010
As little as three years ago, digital media marketing was an experime ...
- 'Feel The Love' Spotlights Crocs' Proprietary Technology
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
Elena Malykhina chats with Ken Chaplin, vp of marketing at Crocs, abo ...
- Oxygen Signs IKEA Integration Deal
MediaDailyNews, - Monday, April 5, 2010
Oxygen Media has signed an integrated sponsorship deal with IKEA for t ...
- Coke's Powerade Backs FIFA Championships
Marketing Daily, Karl Greenberg - Friday, April 2, 2010
The integrated global campaign includes interactive videos where consumers get to sha ...
- Coffee-Mate Stresses Flavors In New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 1, 2010
Creative appeals to consumers' individuality, positioning Coffee-mate as another way that th ...