- AmEx Helps Moms Talk To Teens About Money
Marketing Daily, Tanya Gazdik - Thursday, September 16, 2010
American Express has partnered with iVillage to launch "The Talk," a multiplatfo ...
- Study: Chase Best Engages Small Biz Online
Marketing Daily, Tanya Gazdik - Monday, September 13, 2010
The most remarkable thing that the study turned up was how mu ...
- Selling Baby Carrots As The Perfect 'Junk Food'
Marketing Daily, Karlene Lukovitz - Tuesday, September 7, 2010
The integrated TV, online/social media and outdoor branding campaign supports new packag ...
- Consumer-Influenced Labels Are New Trend
Marketing Daily, Karlene Lukovitz - Thursday, September 2, 2010
Contests in which consumers help design or contribute to special product labeli ...
- Integrated Online Campaign: Technology & Web Services: TubeMogul; Symantec, "7 Steps to Windows 7"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Symantec Symantec, "7 Steps To Windows 7" TECHNOLOGY & WEB SERVICES T ...
- Integrated Online Campaign: Technology & Web Services: Martha Stewart Living Omnimedia; Yahoo, "It's You"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Martha Stewart Living OmnimediaYahoo, "It's You" TECHNOLOGY & WEB SERVICES Want ...
- Integrated Online Campaign: Technology & Web Services: Covario; Intel, "Core Family"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
CovarioIntel, "Core Family" TECHNOLOGY & WEB SERVICES When chipmaker Intel launched i ...
- Integrated Online Campaign: Travel & Tourism: R&R Partners; LVCVA, "Las Vegas Chinchilli Day"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
R&R PartnersLVCVA, "Las Vegas Chinchilli Day" TRAVEL & TOURISM Who would ha ...
- Integrated Online Campaign: Travel & Tourism: Initiative; Best Western, "Best Western/Disney's JONAS Summer 2009 Promotion"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
InitiativeBest Western, "Best Western/Disney's JONAS Summer 2009 Promotion" TRAVEL & TOURISM Targeti ...
- Integrated Online Campaign: Travel & Tourism: Camelot Communications/VML/Yahoo; Southwest, "Bags Fly Free Campaign"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Camelot Communications/VML/YahooSouthwest, "Bags Fly Free Campaign" TRAVEL & TOURISM Inevitably, you've se ...
- Integrated Online Campaign: Retail: OMD USA; Frito Lay, "Only in a Woman's World"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
OMD USAFrito Lay, "Only in a Woman's World" RETAIL Frito-Lay noticed ...
- Integrated Online Campaign: Retail: Macy's, Yahoo and MEC; Macy's, "Memorial Day eCircular"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Macy's, Yahoo and MECMacy's, "Memorial Day eCircular" RETAIL Macy's was looki ...
- Integrated Online Campaign: Retail: LiquidThread; Delta Faucet, "Delta Make A Mess"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
LiquidThreadDelta Faucet, "Delta Make A Mess" RETAIL The strains of a viol ...
- Integrated Online Campaign: Entertainment: RYAN Partnership; Mead/Five Star, "Five Star Music Insider"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
RYAN PartnershipMead/Five Star, "Five Star Music Insider" ENTERTAINMENT To break through ba ...
- Integrated Online Campaign: Entertainment: Mediasmith; SEGA of America, "Iron Man 2: The Video Game"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
MediasmithSEGA of America, "Iron Man 2: The Video Game" ENTERTAINMENT &nbs ...
- Integrated Online Campaign: Entertainment: TheFader; Levi's, "Levi's Fader Fort"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
TheFaderLevi's, "Levi's Fader Fort" ENTERTAINMENT Aligning itself with the breaking and establish ...
- Integrated Online Campaign: Restaurants/Fast Food: Digitas; T.G.I. Friday's, "Woody"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Digitas T.G.I. Friday's, "Woody" RESTAURANTS/FAST FOOD "Woody," a smart but work-shy characte ...
- Integrated Online Campaign: Restaurants/Fast Food: Catapult Action-Biased Marketing; Subway, "Scrabble at Subway"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Catapult Action-Biased Marketing Subway, "Scrabble at Subway" RESTAURANTS/FAST FOOD In an extraordinari ...
- Integrated Online Campaign: Restaurants/Fast Food: Arc Worldwide; McDonald's, "Pandora Quest"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Arc WorldwideMcDonald's, "Pandora Quest" RESTAURANTS/FAST FOOD To increase brand affinity with you ...
- Integrated Online Campaign: Entertainment TV:PHD; Discovery Networks, "LIFE Premiere Tune-in Campaign"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
PHD Discovery Networks, "LIFE Premiere Tune-in Campaign" ENTERTAINMENT: TV Discovery, working wi ...
- Integrated Online Campaign: Entertainment TV: HBO/ PHD; HBO, "True Blood Season 3"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
HBO/ PHD HBO, "True Blood Season 3" ENTERTAINMENT: TV Blood was ...
- Integrated Online Campaign: Entertainment TV: AMC; Deep Focus, "Mad Men Yourself"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
AMCDeep Focus, "Mad Men Yourself" ENTERTAINMENT: TV AMC connected viewers with ...
- Integrated Online Campaign: Health/ Pharmaceutical: Hill Holliday; Novartis, "1in3People.com"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Hill Holliday Novartis, "1in3People.com" HEALTH/ PHARMACEUTICAL Hypertension, or high blood pressue, ...
- Integrated Online Campaign: Health/ Pharmaceutical: Digitas Health; MedImmune/FluMist, "Good to Share"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Digitas Health MedImmune/FluMist, "Good to Share" HEALTH/ PHARMACEUTICAL In response to t ...
- Integrated Online Campaign: Entertainment Movies: UM; Sony Pictures Entertainment, "2012"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
UM Sony Pictures Entertainment, "2012" ENTERTAINMENT: MOVIES The film might have be ...
- Integrated Online Campaign: Entertainment Movies: MEC; Paramount Pictures, "Paranormal Activity"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
MEC Paramount Pictures, "Paranormal Activity" ENTERTAINMENT: MOVIES Arguably last year's most frighteni ...
- Integrated Online Campaign: Entertainment Movies: Initiative; Lionsgate, "Kick-Ass"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Initiative Lionsgate, "Kick-Ass" ENTERTAINMENT: MOVIES In much the same way the
Kick-Ass- Integrated Online Campaign: Non-Alcoholic Beverage: Pereira & O'Dell; CytoSport, "Muscle Milk's Shaquille O'Neal AR Experience"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Pereira & O'Dell CytoSport, "Muscle Milk's Shaquille O'Neal AR Experience" NON-ALCOHOLIC BEVERA ...
- Integrated Online Campaign: Non-Alcoholic Beverage: MTV Networks Digital; Coke Zero, "The Colbert Nation Interview Simulator"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
MTV Networks Digital Coke Zero, "The Colbert Nation Interview Simulator" NON-ALCOHOL ...
- Integrated Online Campaign: Non-Alcoholic Beverage: Huge; PepsiCo, "Pepsi Refresh Project"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Huge PepsiCo, "Pepsi Refresh Project" NON-ALCOHOLIC BEVERAGE Pepsi skipped 2010's Super Bo ...