- Liberty Mutual Launches Campaign During Olympics
Marketing Daily, Tanya Gazdik - Friday, July 27, 2012
Liberty Mutual is launching a new campaign during the Olympics Summer Game ...
- Heineken Launches Mexican Beer
Marketing Daily, Tanya Gazdik - Sunday, July 15, 2012
Heineken is launching Indio, a Mexican dark beer, in key U.S. marke ...
- Email Marketing Vendors Gaining Sophistication
Research Brief, Jack Loechner - Monday, July 16, 2012
Forrester's 37-criteria evaluation of email marketing vendors, in The Forrester Wave, identifi ...
- Get Ready For Retail 'Showrooming'
Marketing Daily, Aaron Baar - Thursday, July 12, 2012
According to a survey conducted by Capgemini of 16,000 shoppers around t ...
- WFA Offers Companies Procurement Tool
MediaDailyNews, Steve McClellan - Thursday, July 5, 2012
The World Federation of Advertisers (WFA) is offering companies a new benchmarki ...
- Mobile Marketing Adoption Slow But Sure
Research Brief, Jack Loechner - Tuesday, July 3, 2012
According to a new StrongMail survey conducted in conjunction with Zoomerang fr ...