- Big Bambu: Duffy Agency Launches 'Moso' Program Implying Strong, Fast Growth For Clients
MAD, Larissa Faw - Tuesday, March 31, 2015
In effect Duffy says the program-much of it pay-for-performance--will serve as ...
- Media Rep Firms Pool Sales To Form Gen Media Partners
MediaDailyNews, Erik Sass - Monday, March 30, 2015
A number of media sales representative firms are joining forces to off ...
- Setting The Table For Cross-Screen Video Integration
Video Insider, Alvin Bowles - Thursday, March 26, 2015
Brands and their agencies still have some distance to go on getti ...
- Your Next Email Strategy: Mapping The Customer Journey
Email Insider Europe, Loren McDonald - Thursday, March 19, 2015
"Customer journey" is perhaps today's hottest marketing buzz phrase, but it h ...
- Acura Drives Memes With NCAA Tourney Sponsorship
Marketing Daily, Karl Greenberg - Thursday, March 19, 2015
"March Memeness centers on a live NCAA tournament-contextual meme takeover of espn.co ...
- Your Next Email Strategy: Mapping The Customer Journey
Email Insider, Loren McDonald - Thursday, March 19, 2015
"Customer journey" is perhaps today's hottest marketing buzz phrase, but it h ...
- Funny Or Die Taps Multipop For Interactive Ads
MediaDailyNews, Erik Sass - Tuesday, March 17, 2015
Humor hub Funny or Die is adding new ways to monetize i ...
- Esurance Wants To Stay Master Of Its Own Data Domain
Data and Targeting Insider, Steve Smith - Sunday, March 15, 2015
The digital native brand built its own DMP, runs its own programmat ...
- How To Hire The Right CMO
Online Spin, Cory Treffiletti - Tuesday, March 10, 2015
What does it take to hire a successful CMO in today's marketi ...
- Maroon 5's Wedding Stunt Was A Brilliant Integrated Marketing Strategy
MAD, David Saef - Wednesday, March 4, 2015
Before you dismiss this creative marketing strategy as disconnected, exposure-happy PR fluf ...