- Nissan's Marx Presses The Social Accelerator
Marketing Daily, Karl Greenberg - Saturday, February 22, 2014
"We see social media as an amplifier -- an accelerant," Nissan Nor ...
- Lucky Charms Throws 50th Birthday Blowout
Marketing Daily, Karlene Lukovitz - Monday, February 17, 2014
A variety of ads, promotions and contests are being deployed during t ...
- New Tech Rewards Viewers For Engaging With Pre-Roll Ads
Real-Time Daily, Tyler Loechner - Tuesday, February 18, 2014
Viewability has become one of the more important metrics for advertisers, b ...
- European Ebuzzing Discovers America Is the Land of Opportunity
Around the Net in Video, P.J. Bednarski - Thursday, February 13, 2014
European biggie Ebuzzing earns $67.5 million in US in its first ye ...
- IAB Issues Mobile Video Ad Guide
Mobile Marketing Daily, Mark Walsh - Tuesday, February 11, 2014
With mobile video consumption on the rise, the Interactive Advertising Bureau h ...
- IAB Redefines Ad Engagement, Clarifies Core Metrics Cross-Platform
MediaDailyNews, Laurie Sullivan - Monday, February 10, 2014
The Interactive Advertising Bureau is releasing a new definition of advertising engagemen ...
- Ad Leaders Donate IAB Domain Name To Interactive Advertising Bureau
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 9, 2014
BrightRoll, Collective,Google, MediaMath, Rubicon Project, sovrn, Turn, and Yahoo donated the iab.c ...
- A Survey That's Hard to Ignore About How We Ignore Online Ads
VidBlog, P.J. Bednarski - Thursday, February 6, 2014
Goo Technologies has new research that says 82% of all Americans igno ...
- IAB Extends Reach To Africa
MediaDailyNews, Mark Walsh - Monday, February 3, 2014
The Interactive Advertising Bureau has extended its presence to Africa with t ...