- Google Forms Private Programmatic Exchange With Local Media Consortium
Real-Time Daily, Tyler Loechner - Monday, February 24, 2014
Google on Monday announced it has struck a deal with the Loc ...
- Ad Shop Wyse To Use Rentrak As Its Sole Local TV 'Currency'
MAD, Larissa Faw - Tuesday, February 18, 2014
The big midwest indie shop said it will use Rentrak instead ...
- 5 Key Questions To Ask With Location-Based Mobile Advertising In 2014
Mobile Marketing Daily, Ryan Golden - Tuesday, February 18, 2014
As location-based targeting evolves in 2014, agencies need to ask more point ...
- Google, Magna Global Strike Multimillion-Dollar Upfront Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2014
Magna Global, part of IPG Mediabrands, committed $100 million of its manag ...
- PubMatic Hires New CMO, Bolsters Partnership With Advance Digital
Real-Time Daily, Tyler Loechner - Monday, February 10, 2014
Sell-side platform (SSP) PubMatic on Monday announced the appointment of Terri Walt ...
- Eat At Joe's: Targeting The Last Hungry Mile
Data and Targeting Insider, Steve Smith - Tuesday, February 4, 2014
Local businesses are now getting the ability to target the hungry ...