- Beyond The Buzz: Three Steps To Help Marketers Realize The Promise Of iBeacons
Mobile Insider, Tobias Dengel - Thursday, July 31, 2014
Beacons are easy and cheap to deploy. Yet in order for beaco ...
- Beacons, Beacons, Everywhere Beacons
MobileShopTalk, Chuck Martin - Wednesday, July 30, 2014
Beacons are coming to a store near you, in a big wa ...
- Microsoft Adds Foursquare Recommendations To Cortana
Around the Net in Mobile, Gavin O'Malley - Tuesday, July 29, 2014
Cortana, Microsoft’s answer to Apple’s Siri, has started culling data from Foursqua ...
- Yelp Launches Video In App
Mobile Marketing Daily, Mark Walsh - Monday, July 28, 2014
Ahead of its second-quarter earnings report this week, Yelp on Monday introduc ...
- Users Not Eating Up Foursquare's Dual App Strategy
MoBlog, Mark Walsh - Tuesday, July 29, 2014
Foursquare took steps last week to further distance itself from the check-i ...
- Foursquare Debuts Local Recommendation Service, App Logo
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, July 23, 2014
As part of a major reinvention, Foursquare has unveiled its new loc ...
- What Is Microsoft Delve?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 23, 2014
During the Q2 2014 earnings call, Microsoft CEO Satya Nadella spoke about Delv ...
- Yahoo Takes Control Of Its Mobile Search Ads
SearchBlog, Laurie Sullivan - Wednesday, July 16, 2014
Hidden in Yahoo's earnings call, CEO Marissa Mayer told analysts that f ...
- KPI Boutique Ad Agency Launches With Performance Model To Reduce Payment Term Worries
MAD LA, Laurie Sullivan - Thursday, July 10, 2014
Former leads from WPP, Publicis and inVentiv Health will launch a L ...
- Search, Beacon, And When To Click On The Light
SearchBlog, Laurie Sullivan - Friday, July 11, 2014
Timing is everything. Build a loyalty program now, and by the ti ...
- Microsoft Fine-Tunes Bing Ads Toward Real-Time Reporting, PLA Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 9, 2014
Microsoft within the coming months will release reporting speeds that enable markete ...
- YP Updates Mybook
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 9, 2014
YP has made mybook more social, enabling users to share the content wi ...
- Yelp Submits Formal Complaint Against Google
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 9, 2014
Local search and review site Yelp has submitted a complaint against Google ...
- The Biggest Mistake Marketers Still Make
SearchBlog, Laurie Sullivan - Wednesday, July 9, 2014
Direct response or branding goals can determine how search marketers set ...
- Holes In Google Maps Linger
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 8, 2014
Nothing much has been done to plug Google Maps' vulnerabilities since ...
- When Yelp Profiles Become More Important
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 2, 2014
Update, optimize and keep track of the information going into Yelp profile ...