- InMobi Brings Factual's Location Data To Mobile Ad Platform
Mobile Marketing Daily, Tyler Loechner - Wednesday, August 27, 2014
InMobi, a mobile ad platform, and Factual, a location-based data platform, ha ...
- The Beaconing Experience: Moving Mobile Commerce Beyond the Coupon
MobileShopTalk, Chuck Martin - Friday, August 22, 2014
Beaconing is going to be a very big deal in mobile commerc ...
- 'Real-Time' Marketers: Personalize Away, But Stay Out Of #Personal Space
RTBlog, Tyler Loechner - Friday, August 22, 2014
Real-time marketers want to be with it. They want to tweet abo ...
- Vizsafe Turns Mapping, Geolocation and Video Social Network Into Community Watchdog
SearchBlog, Laurie Sullivan - Friday, August 22, 2014
Facts sometimes get in the way of people spewing rhetoric, but ...
- Location-Based Marketing Needs Smarter App Development
Mobile Insider, Sean Bowen - Thursday, August 21, 2014
The world of location-based data demands application performance and speed at scal ...
- IgnitionOne Works With AI To Perfect The Art Of Paid-Search Bid Optimization
SearchBlog, Laurie Sullivan - Wednesday, August 20, 2014
Predictive bid optimization will change search marketing -- but not the predicti ...
- The Quick And The Dead: Challenges To Achieving Real-Time Mobile Marketing Agility
Mobile Insider, Carin van Vuuren - Friday, August 15, 2014
The digital customer experience now encompasses interaction across devices at various poin ...
- Beacons: Coming to a Mannequin Near You
MobileShopTalk, Chuck Martin - Friday, August 15, 2014
Thanks to beacons, mannequins are becoming live, interactive shopping locations. As wi ...
- Hotels Turning To Mobile To Build Loyalty
MoBlog, Mark Walsh - Friday, August 15, 2014
Hotels are known for relying on loyalty programs to keep customers comi ...
- Getting Privacy Right Is Key To Beacon Deployment
MoBlog, Mark Walsh - Tuesday, August 12, 2014
Major brands and retailers are still in the early stages of testi ...
- Verve Launches 'Programmatic Direct' Platform For Location-Based Mobile Ads
Real-Time Daily, Tyler Loechner - Monday, August 4, 2014
Verve Mobile, a mobile ad network, is adopting newer ad technologies. T ...
- The Most Important Missing Apple, Google Maps App Feature On The Road From California To Wyoming
SearchBlog, Laurie Sullivan - Tuesday, August 5, 2014
For the first time, I opted-in to mobile location tracking last we ...